If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for.

In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations.

We talk about what it actually means to sell with someone instead of at them, how to stop sounding like every cringey cold DM on the internet, and how small shifts in your messaging can dramatically change the way people respond to your offers.

🎧 Tune in for a conversation that will help sales feel more natural, more confident, and a whole lot more effective without the “ick” factor.

👉 In This Episode, You’ll Learn:

• Why sales isn’t something you do to people, it’s something you do with them
• What “permission to sell” means (and why missing it makes everything feel gross)
• Nikki’s simple explanation of NLP and why it matters in sales + messaging
• Easy ways to use your clients’ actual words to improve your marketing and copy
• The subtle language shifts that make you sound more confident and credible
• Why personalization matters (and how to stop sounding like you’re talking to “everyone”)
• One practical NLP tip you can use immediately in live sales conversations
• A real client example where tiny proposal tweaks led to $13,500 more in revenue

🔗 Links & Resources:

➡️ Follow Nikki on Instagram @your_sales_maven
➡️ Grab Nikki's Free Gift Seal The Deal: Questions That Close Sales
➡️ Visit Nikki's Website
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

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