Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the journey of transitioning into flower farming. She emphasizes that this transition is a gradual process that requires careful planning, understanding financial realities, and building a brand. Rosalind shares insights on the importance of time in farming, the necessity of trial and error, and the significance of marketing and business management. She encourages aspiring flower farmers to learn from others, build their story, and create strong foundations before fully committing to the profession. The episode concludes with a reminder that transitioning is a strategic choice that allows for growth and sustainability in the flower farming journey.

Takeaways

• Transitioning into flower farming is a journey, not a leap.
• Understanding your financial needs is the first step.
• Flower farming involves more than just growing flowers.
• Building a brand takes time and effort.
• Your story is a powerful tool in marketing.
• Healthy plants and soil take time to develop.
• Trial and error is essential in finding your niche.
• Marketing is a significant part of running a flower farm.
• Community support is vital for success in farming.

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