If your sponsorship budget was about to be cut, what data would you cite to defend it?

AJ & Charles share insights & ROI data from Navigate's 20+ years of sponsorship consulting to explore why sponsorship works, how it compares to other marketing channels, and how to spend strategically to see true ROI.

Will you be at NSF in St. Louis? Make sure to say hi to Charles while you're in town. Get in touch at Charles@NVGT.com

Timestamps:

• 3:40 - Do sponsorships work?
• 7:00 - Brands that should steer clear of sponsorships
• 11:25 - Sponsorship is not purely a marketing investment
• 17:25 - Trends & growth
• 21:00 - Using sponsorship to reach a fragmented, global audience
• 22:30 - Predictions for the next 12-24 months

Revisit our podcast with T-Mobile's Amy Azzi: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f840f232ca6e253547&ppepisode=c2641669c5f08ef945885ff03fea24f1

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

AJ and Charles share sympathy for athletic directors and administrators who are trying to plan for the future while being pulled in a dozen different directions by forces largely beyond their control.

They discuss this "two timeline" issue of having to tackle the short-term problems while also battling increasing uncertainty about the future. This was part of a larger conversation about the path forward for college sports amid talks of super leagues, athlete employment, and other major shakeups.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=03ae512e3bd76f81902c00ae647b4017

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/ .

There's a 100% chance we're talking about prediction markets this week.

Jeff Nelson and Charles Rolston offer advice to sports marketers on the property side wondering how aggressively to pursue prediction market partnerships, if sports betting partners maintain exclusivity, and how changing regulation will complicate the signing of these deals.

Many leagues and clubs have already established partnerships with Polymarket, Kalshi, and other players in the prediction market space.

Timestamps:

• 3:40 - Are prediction markets the new crypto?
• 9:00 - Has the money dried up from traditional sports betting platforms?
• 12:45 - Deals that have already been signed
• 19:35 - What % of teams will have a prediction market partner in the next 12 months?
• 26:14 - Placing trades on the Swift-Kelce wedding
  
  

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.