In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.

What You'll Hear In This Episode:

- The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client results, testimonials, and your business growth.

- What companion GPTs actually are: Custom AI models trained on your coaching content that guide clients through doing the work in your programs …

- Real business impact: How one of Ian's clients condensed her 12-week program down to 8 weeks using companion GPTs, allowing her to run 6 cohorts per year instead of 4 - adding $60K in annual revenue.

- What AI should NOT be doing: Ian draws a clear line - don't give AI decision-making power for things like pricing, discounts, or critical business decisions. That's not what these tools are for.

- The ripple effect of completion: Higher completion rates lead to better testimonials, happier clients, repeat business, referrals, and customers who are more likely to buy your next program.

- Why coaches need this: Every coach Ian's worked with got into coaching to help people - but you can't help people if they don't do the work. Companion GPTs bridge that execution gap!

LINKS

Register for Ian's live workshop on Wednesday, March 11th at 2 pm EST:

http://www.naturalborncoaches.com/dothework

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

In this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny!

What You'll Hear In This Episode:

- Why email lists trump social media …

- An important tip if you're participating in online summits!

- How to turn your community into paying clients.

- An underutilized tactic to get unexpected people into your world …

- The alternative to producing AI slop and boring content!

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts!

What You'll Hear In This Episode:

- The undercharging epidemic: Why the majority of coaches are charging too little …

- Coaches and money guilt: How some coaches shame others for wanting to earn well, and treat profitable pricing as "greedy"

- The real value of coaching: From saving marriages to extending lives through health coaching, you're not selling air!

- Finding your pricing ceiling: Charge as much as you can until it feels off, but don't let fear set the limit too early

- Only sell what you love (it's easier that way!)

- The big psychological shift that happens when someone actually pays you more …

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

In this episode, Marc shares four acronyms and the lessons that coaches can take from them!

What You'll Hear In This Episode:

- Why showing up on time for scheduled calls separates professional coaches from amateurs.

- The dangers of keeping Zoom open and multitasking while waiting for late arrivals.

- Why the trust deficit is worse now than 5 or 10 years ago and what it means for your marketing.

- The island vs. ocean metaphor - Why building an online community is more effective than relying solely on your social media profile.

- How making consistent offers increases your chances of sales!

d For links mentioned in this episode, go to www.naturalborncoaches.com/episodes

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Marc shares five recommended books that he read in 2025, and the big takeaways from them!

What You'll Hear In This Episode:

- Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin.

- The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everything to A-level success (and why you're probably doing too much)

- Why Ray Kroc didn't achieve massive success until age 52 - and what that means if you think you're "too late" to the game!

- The video game approach to building your coaching business - gamification tactics that actually work, from Nerd Fitness founder Steve Kamb …

- "Be judged or be ignored" - why haters and trolls might actually be a sign you're doing something right.

- Marc's #1 book recommendation of all time came from a random Facebook post … and it's one you've probably never heard of!

- Why reading books from completely different industries (like fast food empires) can give you better business ideas than another coaching book …

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year!

What You'll Hear In This Episode:

- The main types of cold emails/messages that you get, and Marc's proven system for handling them.

- Why engaging with vague small-talkers can haunt your inbox forever …

- How to flip cold pitches into revenue instead of just deleting them!

- Learning to identify low-value emails that don't deserve replies.

The annoying trend that salespeople are currently doing, and why Marc doesn't reply to those people.

Avoiding "time vampires" who will drain your energy.

A powerful three-step homework assignment to do after this episode!

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results!

What You'll Hear In This Episode:

The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset.

Words create reality - Zig Ziglar's "alarm clock" vs. "opportunity clock" concept and why the language you use matters more than you think.

"I'll give it a try" is a red flag - Why weak, tentative language like "we'll see how it goes" virtually guarantees failure before you start.

The rubber band technique - A method to break negative self-talk patterns by physically snapping yourself out of it.

Behind the camera to in front of it - How Marc's brother Matt transformed his "I'm a behind-the-scenes guy" story and launched a podcast in just 6 days!

Sales myths destroyed - Why "nobody buys in _____/month" is a self-fulfilling prophecy that costs coaches thousands in lost revenue …

Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape!

What You'll Hear In This Episode:

- Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on serving clients and growing your business.

- The $6/hour solution for professional bookkeeping: How to hire QuickBooks-certified bookkeepers with accounting degrees and minimum 3 years of experience at a fraction of typical costs.

- How to safely give bookkeeping VAs access to financial software without exposing your full bank account numbers or compromising security.

- Win-win-win philosophy: How outsourcing creates positive impact for your business, supports hardworking professionals overseas, and builds long-term relationships based on trust.

- When to outsource vs. DIY your bookkeeping: If your time is worth more than $6/hour, you're wasting money and energy doing tasks you hate instead of focusing on revenue-generating activities.