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NEW TREND SOCIETY

NEW TREND SOCIETY

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NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.NEW TREND SOCIETY Economie Marketing et ventes
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    Épisodes
    • #168 - How to Build Global Influence with Christian Muche
      Dec 31 2025

      Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.

      In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.

      We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.

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      57 min
    • #167 - How to Build a Career on Overdelivering, Obsession & Daily Storytelling with Adrian Per
      Dec 11 2025

      In this episode we sit down with filmmaker, creative director, and viral storyteller Adrian Per - the man who redefined what daily content can look like.Adrian opens up about his 15-year journey behind the camera: from dropping out of school, delivering food in Los Angeles, and having only $13 in his bank account, to shooting Super Bowl commercials, directing for global artists, and earning a double-platinum plaque from a behind-the-scenes photo.

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      55 min
    • #166 Social Hacking a $25M Brand, Gen Z Marketing & Clear Protein with SEEQ Co-Founder Hannah Perez
      Nov 26 2025

      In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.

      Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.

      She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.

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      49 min
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