Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about how he did it and what brands can learn about growing organic communities and foster die hard fans. We cover: how to turn fans into evangelists. What is the right amount of friction for a branded event? And what is the biggest barrier that makes it impossible for some brands to partner with local community crews.

LINKS

• Brogan on Linkedin

• Outward Agency

• The November Project

• Your Story in 60-seconds photos by Tony with a Sony

• Training Group

• Philicia Douglas

• Laura Green

• Brogan on Rich Roll

Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.

LINKS

Caryn Wasser on LinkedIn

Little Spoon Target Launch

Little Spoon x Meet Cutes NYC

Little Spoon Taylor and Trave memes

Little Spoon + Sauz

Little Spoon + Graza

Little Spoon + Dusen Dusen

Little Spoon + Rachel Antonoff

Little Spoon + Grillo's Pickles

Skin Deep + Little Spoon

CAVA

Dunkin

Liquid Death

Ryan Air

When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.

LINKS

Niclas Bornling on LinkedIn

Fact check: 3,000 injuries a year by beach umbrella. One death.

Ingemar Stenmark

The New Canadian Air Force

Intersport

Jean-Luc Diard

Salomon S-core surfboard

Scott Mellin, Chief Brand Officer, Salomon