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Most PODCASTERS ARE LAZY ABOUT MARKETING

Most PODCASTERS ARE LAZY ABOUT MARKETING

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Most Podcasters Are Lazy About Marketing
  • After five years in the podcasting industry, I've realized that many podcasters lack real marketing skills for promoting a business or service.

  • My podcast marketing style evolved from:

    • Sixteen years of owning a French-themed inn

    • Experience as a French wine specialist

    • A deep understanding of how to create fun, excitement, and emotional connection around a business

  • After observing what the vast majority of my colleagues are doing, I believe it's time to call this out.

Here's Why
  • When you are interviewed on a podcast, there is usually a paid sponsor.

  • That sponsor receives:

    A pre-roll ad

  • A mid-roll ad

  • An end-roll ad

  • These ads are promoted and marketed during your interview.

  • After the interview:

    • You are sent a recording

    • You are expected to upload it to an app

    • You must then market it across multiple social media platforms

  • This process can take hours—sometimes days—of frustration on your part

The Reality of Podcast Advertising
  • Audiences dislike advertising, regardless of the sponsor.

  • Listeners often switch to another podcast that has no ads.

  • In reality, you are not the one being featured.

  • The sponsor who paid for the advertising is the true focus.

  • Millions of podcasters follow this same model.

My Approach Is Different
  • I transferred my marketing skills from:

    Owning Le Petit Chateau Inn

  • Working as a French wine sales specialist

  • Into a specialized approach: Podcast Marketing Services.

  • I represent clients who offer products or services that improve their communities.

  • I interview my clients and tell their story.

  • I have a gift for embellishing my clients in a way that:

    • Creates emotional connection

    • Attracts qualified leads

    • Makes sales easier and more natural

Learn More
  • What I do for each client is outlined on my Opportunity Card.

  • Send me an email, and I'll be happy to share it with you. valerie@allinourminds.com

This is what podcast marketing is all about at my company :CHEZ VALERIE llc

REQUEST MY OPPORTUNITY CARD TODAY

RESOURCES:

valerie@allinourminds.com

www.allinourminds.com

PODCASTER EXTRAORDINAIRE:

JR SPARROW is a GREAT INTERVIEWER and STORY TELLE

https://podcasts.apple.com/us/podcast/wv-uncommonplace-uncommon-conversations/id1368068056

MERCI

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