Most PODCASTERS ARE LAZY ABOUT MARKETING
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After five years in the podcasting industry, I've realized that many podcasters lack real marketing skills for promoting a business or service.
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My podcast marketing style evolved from:
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Sixteen years of owning a French-themed inn
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Experience as a French wine specialist
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A deep understanding of how to create fun, excitement, and emotional connection around a business
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After observing what the vast majority of my colleagues are doing, I believe it's time to call this out.
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When you are interviewed on a podcast, there is usually a paid sponsor.
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That sponsor receives:
A pre-roll ad
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A mid-roll ad
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An end-roll ad
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These ads are promoted and marketed during your interview.
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After the interview:
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You are sent a recording
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You are expected to upload it to an app
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You must then market it across multiple social media platforms
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This process can take hours—sometimes days—of frustration on your part
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Audiences dislike advertising, regardless of the sponsor.
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Listeners often switch to another podcast that has no ads.
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In reality, you are not the one being featured.
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The sponsor who paid for the advertising is the true focus.
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Millions of podcasters follow this same model.
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I transferred my marketing skills from:
Owning Le Petit Chateau Inn
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Working as a French wine sales specialist
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Into a specialized approach: Podcast Marketing Services.
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I represent clients who offer products or services that improve their communities.
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I interview my clients and tell their story.
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I have a gift for embellishing my clients in a way that:
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Creates emotional connection
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Attracts qualified leads
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Makes sales easier and more natural
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What I do for each client is outlined on my Opportunity Card.
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Send me an email, and I'll be happy to share it with you. valerie@allinourminds.com
This is what podcast marketing is all about at my company :CHEZ VALERIE llc
REQUEST MY OPPORTUNITY CARD TODAY
RESOURCES:
valerie@allinourminds.com
www.allinourminds.com
PODCASTER EXTRAORDINAIRE:
JR SPARROW is a GREAT INTERVIEWER and STORY TELLE
https://podcasts.apple.com/us/podcast/wv-uncommonplace-uncommon-conversations/id1368068056MERCI
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