Brands still talk about Latino audiences as if they are a segment to target, rather than communities to understand.

I recorded this conversation with Kirk Gimenez, Founder of Sizzle TV, at POSSIBLE last year, and I’m bringing it back now because it feels just as relevant as we head into POSSIBLE again.

Kirk is on a mission to elevate Latino voices and tell stories that reflect real people, not assumptions. That perspective shapes everything he does, from media to marketing to financial education.

He brings serious charisma, but he also brings a clear point of view on storytelling, representation and what brands still get wrong when they try to connect with Latino communities in ways that feel real and respectful.

In this conversation, we get into:

• What brands misunderstand about Latino audiences
• Why language matters less than cultural understanding
• How storytelling becomes more powerful when it leads to action
• Why collaboration is a more powerful mindset than competition

As a media partner of POSSIBLE, I wanted to bring this conversation back because it captures something the event does especially well. The value is not only in the stages or the sessions. It’s also in the unexpected conversations that challenge your thinking and stay with you long after the event is over.

If you’re heading to POSSIBLE, or simply thinking more deeply about how brands connect with culture and community, this episode is for you.

Subscribe to MobileGroove for conversations with the people shaping what comes next in marketing, media and technology.

Chapters

00:00 - Introduction to Sizzle TV and Kirk's Mission

02:44 - Networking and Key Connections at the Possible Event

04:30 - Impactful Sessions: NFL and Big Brothers Big Sisters

05:31 - Bridging the Wealth Gap and Financial Advice

08:51 - Authenticity in Marketing to the Latino Community

*** Subscribe for More ***

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

*** Let's Connect ***

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com

In this episode of MobileGroove, I’m speaking with Christian Muche, Global President and Co-Founder of POSSIBLE, about what it really takes to build something people want to be part of, not just attend.

POSSIBLE is not trying to win on size. It’s winning on intention and impact.💥

Christian’s philosophy is simple, but not easy to execute: bring the right people together, design the right environment and focus on outcomes, not optics. Growth follows when the experience delivers.

And it is delivering. POSSIBLE has grown from 2,500 to more than 5,000 participants in just a few years, not by chasing scale, but by building something the industry wants to co-create.

We also talk about why time, not budget, is now the most valuable currency for attendees, why most networking falls short and how curated connections, from small-group formats to thousands of pre-arranged meetings, are changing what people expect from events.

In this conversation, we explore:

• Why building for relevance and long-term value matters more than chasing audience numbers or rapid growth
• How POSSIBLE is designed to create intentional connections through curated meetings, smaller formats and purpose-built environments
• Why the intersection of marketing, technology and culture is where the most important conversations are happening now

As a media partner of POSSIBLE and someone who has experienced it firsthand, I’m especially excited about what’s coming next.

This is not just another stop on the event circuit. It brings together business, culture and community. And that matters, because the most valuable ideas happen when the right people are in the right place, having the right conversations.

If you’re heading to POSSIBLE in Miami, or considering it, this episode is your inside look at what makes it different and why it continues to gain momentum.

Subscribe to MobileGroove for conversations with the people building what's next in marketing, media, and technology.

Chapters

00:00 Challenging the Need for New Industry Events

04:41 Prioritizing Human Connections Amidst Industry Noise

06:05 Reimagining the Event Format as a Platform

07:41 Focusing on Relevance and Quality Over Scale

10:05 Curating Intentional Business Outcomes and Networking

13:42 Navigating the Intersection of Marketing, Tech, and Culture

18:18 Shifting from a Seasonal Event to a Year-Round Platform

19:53 Growth Milestones and New Formats for 2024

26:58 The Power of Co-Creation with the Industry

*** Subscribe for More ***

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

*** Let's Connect ***

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com

One bad ad wiped out 20,000 daily active users in hours. Not because the product failed. Because the ad experience did.

In this episode, I sit down with Ezgi Dogan, a well-known monetization consultant and former engineer who works with gaming and non-gaming publishers. She sees patterns most studios never see — from deceptive-by-design creatives to algorithm changes that quietly double ad duration overnight.

And the reality is uncomfortable: publishers often think they understand their ad quality problem. The data usually says it’s worse.

This conversation is part of PlayerFirst Perspectives, a show series on MobileGroove powered by AppHarbr. It’s a series about fixing ad quality and building smarter ad policies so users stay in your app or game — and you can enforce what you believe is right for your players.

👉 Join the conversation

Be part of the Player First Collective on Slack, where marketers, monetization leads and product teams share real examples, data and solutions around ad quality:

https://join.slack.com/t/playerfirstcollective/shared_invite/zt-3kcihn2oh-jXuCNSOYnqIFjynxegYUug

In this episode, Ezgi explains:

• How one network change created infinite ad loops and cost a studio 20,000 DAUs in a day
• Why some publishers see up to 50% CPM swings when tightening ad quality controls
• Why 90% CTRs are often a red flag, not a performance win
• How deceptive ads use fake close buttons, redirect traps and multi-click exits
• Why churn and retention often reveal ad quality problems before revenue does
• Where real control over ad quality actually lives today — and why publishers must own it
• How to combine tools, internal KPIs and external benchmarks like the Ad Quality Index
• Why clean supply is not a “nice to have” but a competitive differentiator
• What successful publishers do differently when they prioritize experience over short-term revenue

Ezgi also breaks down the mindset shift studios need to make: ad experience is product experience. And if you don’t measure it, you’re flying blind.

Stay tuned for more episodes of PlayerFirst Perspectives on MobileGroove, where we continue unpacking how publishers, platforms and partners can turn ad quality into a real growth advantage — not just revenue protection.

Chapters

01:10 Defining Ad Quality Problems

02:07 Evolution of a Consultancy

02:47 Ezgi's Professional Backstory

04:39 Essential Monetization Skill Sets

06:56 Impact of Bad Ads on Revenue

09:59 Ad Quality as a Systemic Issue

11:58 Signs of Ad Quality Problems

23:31 Using Data to Show Reality

29:11 The Case for Publisher Control

32:11 Launching the First Ad Quality Index

Subscribe for More

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

Let's Connect

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com