• Denise Foley, VP of eCommerce and DTC - Bollman Hats Company
• Ian Leslie, CMO - Industry West

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

• Matt Taylor, Founder - Tracksmith
• Laura Hnatow, VP of Marketing and Ecommerce - Seabags
• Aman Advani, Founder - Ministry of Supply
• Caroline Leed, Founder - Smiling Button

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga