We're back and this week's topics include:

🔗Major AI updates: ChatGPT-5, Google, ElevenLabs, Runway, Grok 4.

🔗 The front-runners in the AI tool space (Udio, Riffusion/Producer AI, ElevenLabs, Suno, Mureka AI).

🔗 How to monetise AI content and turn your content into a business.

🔗AI security threats, ethical hacking, and the risks no one's talking about.

🔗5 steps to position yourself ahead of the competition when it comes to AI.

🔗The future of AI? Inside Google's Genie 3 (AI world simulator).

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

We're back again! This week's topics include:

🔗Networking & filtering noise: The importance of in-person connections.

🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further.

🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards?

🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly.

🔗Virality as Central Currency: Are we optimising for impact or just visibility?

🔗Closing thoughts: Reactions and overarching point of how creative expertise will always win.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/

We're back! This week's topics include:

🔗Higgsfield: The new leader in AI content creation?

🔗Who wins? Competing in a content world that never stops evolving.

🔗The AI baby podcast trend: What's the long term value?

🔗Zuckerberg's advertising theory: New gen marketing or the death of human emotion in feedback loops?

🔗Leveraging your existing skills in to AI– How to apply what you already know to thrive in the AI spaces.

🔗Whop: The dangerous positioning of advertising that's undervaluing creators.

Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn:  / oliveryonchev

Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/