With Alex Thiersch on the ground in Indiana lobbying against pivotal new legislation, MSPA Digital Marketing Supervisor Derek steps in to break down a whirlwind of 2026 legislative moves. From Big Pharma’s influence on GLP-1 regulations to shifting MSO scrutiny and expanding autonomy for practitioners, this episode explores how new bills in states like Indiana, Florida, and Arizona are reshaping the industry. Learn why "information is power" and how these national trends might be coming to your state next. Key points include:

• The Battle Over GLP-1s
• Stricter State Oversight
• MSOs Under the Microscope
• Expanding Autonomy
• Rising Professional Standards
• New Practice Permissions
• Next Steps for Practitioners and AmSpa

Did you know the average medical spa is juggling FOURTEEN separate vendor deals? With that many balls in the air, it’s easy for something to get dropped. In this episode of Medical Spa Insider, Alex Thiersch talks with Keri Concannon, co-founder and CEO of Beauty Rep, about why ordering, onboarding, and managing aesthetic brand partnership is still far more fragmented than it should be—and how the Beauty Rep B2B platform was designed to make vendor management faster, clearer, and easier for practices of every size. Listen to learn:

• The unique challenges that large brands and smaller brands each face when it comes to selling
• How BeautyRep opens up conversations by making B2B materials readily available
• The way that brands are using the portal to support their sales teams
• The benefits for practitioners and owners of any size when it comes to finding products and managing inventory
• Keri’s journey from sales rep to entrepreneur and plans for expanding the platform

Growing a practice goes far beyond clinical skills; it requires intentional strategy around hiring, retention, operations, and leadership. AmSpa founder Alex Thiersch sits down with Ashley James of DermAesthetic Consulting to discuss why owners often struggle to get their team aligned with their vision — and how they can fix it. Smart recruiting is a practical solution that will strengthen your clinic’s foundation and boost long-term success. Whether you’re onboarding your first hire or preparing for a major growth phase, these insights will help you build a practice that thrives without you being “on the clock” all the time. Discussion points include:

• Why hiring right saves more money in the long run than hiring cheap
• The role of your team in establishing your brand and reputation
• Establishing onboarding procedures and timelines that lead to productivity
• Hiring with culture in mind
• How owners benefit from delegating leadership and operations
• Using strategic people management to boost revenue and patient experience

Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turning their scattered databases into a central source of truth. Their partnership acts as a case study for turning messy data into a strategic growth engine. Discussion points:

• Avoiding Data Fragmentation While Scaling
• Why Pivot to Automated Reporting
• Adding a Human Face to Data
• The Need to Include Data in Decision-Making
• The Definition of Data Hygiene

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it.

This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to advanced operators.

Kirstie breaks down how she uses data and problem-solving to sift through over 450 presentation submissions, the brand-new learning formats attendees have been asking for, and the can't miss learning opportunities—including an AI summit, our industry-defining cadaver course, and live injections making their debut at MSS.

For more information, visit https://www.medicalspashow.com/

Discussion Points Include

• The size and scope of the Medical Spa Show, spanning eight tracks of education

• How the AmSpa team creates an elevated immersive experience
• Creating a speaker lineup that balances the biggest names with exciting new voices
• New features of the MSS App that attendees will love
• A preview of the MSS agenda, from returning favorites to bold new topics including regenerative medicine and artificial intelligence
• Turning MSS into a four-day experience
• The exciting news about MSS featuring live injections

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down her signature approach to building trust, educating patients, and creating treatment plans that drive both satisfaction and retention. Lina also reflects on social media’s role in her rapid growth, the realities of business ownership, and her long-term vision for teaching and empowering the next generation of injectors.

Key Moments in the Conversation

• Lina’s background and journey from fashion editing and freelance makeup artistry to aesthetic medicine;
• What inspired her to open ArtMedica Aesthetics and the emotions of launching the practice;
• The surprising challenges of business ownership, including inventory management and onboarding staff;
• How social media built her patient base and continues to drive 90 percent of new inquiries;
• Why the pretreatment consult is an essential yet undervalued aspect of patient care;
• How she structures a consult to uncover true concerns, educate clearly, and build long-term trust;
• Strategies for setting expectations, discussing pricing, and guiding patients without feeling sales focused;
• Navigating patient information overload from social media and correcting misconceptions with biology and science;
• Managing a four to five month waitlist and her plans to grow a clinical team to better serve patients;
• Her long-term goal of building an educational academy and stepping into a larger teaching role;
• What she is looking forward to at Medical Spa Show 2026.

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Music by Ghost Score

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:

• The five-part framework for a marketing system that attracts, converts and scales;
• How StoryBrand positions the patient as the hero, and why that matters;
• Common marketing mistakes med spas make and how to fix them;
• Affordable resources for small med spa or solo practitioners;
• AI and how to keep your brand authenticity as you grow.

Find more insights at saltmarketing.co and check out the Worth Your Salt podcast.

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Music by Ghost Score

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1 medications and the rise of hair restoration, Dr. Keaney shares data-driven insights and practical tips for attracting and retaining male patients while delivering natural, confidence-boosting results. Listen for insights on:

• Why men remain an underappreciated demographic and how to change that;
• The treatments men want most: neurotoxins, jawline contouring, and hair restoration;
• How internal marketing and re-consults increase male patient engagement;
• The role of social media and word-of-mouth in influencing men’s decisions;
• Addressing fears of “looking unnatural” and combating filler misinformation;
• GLP-1 users: five aesthetic concerns and how to treat them;
• Why regenerative medicine is the next frontier in aesthetics.

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Music by Ghost Score