Measurement Breaks, Craft Pushes Back, and Where the Money Flows
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Main topics covered
- Chartable’s shutdown: immediate operational fallout and who’s most exposed
- NYC Podcast/Libby Awards: elevating craft as an alternative path to value
- Investment geography + Goalhanger’s profit: where capital and consolidation are heading
Key takeaways
- Tool fragility forces independents into vulnerable stacks; measurement consolidation favors deep‑pocketed incumbents.
- Craft recognition (awards, niche prestige) creates monetization alternatives — but can be co‑opted by big players.
- Capital flows and profitable mid‑size companies enable consolidation — and also provide potential partners or stabilizing bridges.
- Contrarian view: disruption can spur better competition and new measurement solutions if creators stay strategic about tools and markets.
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