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Maxed Out: AI-Powered Selling for SMBs

Maxed Out: AI-Powered Selling for SMBs

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 Welcome to Maxed Out: AI-Powered Selling for SMBs, the podcast where sales leaders mix up their best tips, strategies, and insights for crafting the perfect go-to-market motion. Hosted by Heath Barnett, VP of Revenue at Mixmax, each episode dives deep into sales trends, leadership lessons, and actionable tactics with top experts and industry insiders. Whether you're a sales professional looking to sharpen your skills or a leader aiming to elevate your team's performance, Mixology delivers fresh, real-world advice that goes beyond theory.Mixmax Développement personnel Economie Management Management et direction Réussite personnelle
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    Épisodes
    • Advanced AI Recruitment Techniques with Richard Washington

      Advanced AI Recruitment Techniques with Richard Washington
      Jan 27 2026
      In this episode of Maxed Out: AI-Powered Selling for SMB’s, host Heath Barnett speaks with Richard Washington, founder of Tick Talent—a tech talent consultancy that plays a crucial role in scaling startups across Europe and beyond. With over 15 years of experience in go-to-market recruitment and leadership, Richard has witnessed how the right hires can propel a company forward, while the wrong ones can hinder its growth.

      Heath and Richard explore the complexities of building exceptional GTM teams in today’s AI-driven landscape. They discuss the limitations of traditional recruiting methods and the effectiveness of Richard’s “multiplier scorecard” framework, which offers a fresh approach for founders aiming to cultivate high-impact, culture-aligned leaders.

      Listeners will learn about Richard’s journey from a sales director experiencing burnout to a startup founder, the unique challenges of hiring for GTM roles, and the ways AI is transforming talent acquisition and leadership development. Whether you’re a revenue leader, founder, or sales professional contemplating your next move, this conversation provides valuable insights and practical strategies for assembling a multiplier team in the age of AI.

      Ready to rethink your hiring approach and develop top talent in an AI-enhanced world? Let’s begin.

      Chapters:

      00:00 - Introduction
      01:00 - Burnout Sparks Career Rethink
      07:15 - Sales Challenges and Reality Check
      10:59 - Specialization Enhances Recruitment Success
      16:54 - AI Misuse in Job Recruiting
      22:19 - Recruitment Process as Sales Strategy
      26:44 - AI's Role in Sales Hiring
      34:23 - Rethinking Leadership for Fast Growth
      41:38 - Identifying Key Employee Types
      46:58 - Resourcefulness and Execution in Startups
      52:00 - Multiplier Scorecard Framework Overview
      56:59 - Leadership and Organizational Dynamics
      01:01:40 - Redefining Hiring: Aligning Culture and Expectations
      01:04:14 - Balancing Vision and Reality
      01:09:26 - Mixmax: Where Magic Happens
      01:09:43 - Outro

      Quotes:

      "Great products require great people. In the AI era, empowering the right talent with the right tools is where true magic happens."- Heath Barnett

      "To build a high-impact team, define greatness and create an environment where people can own, solve, execute, and grow. Everything else follows."- Richard Washington

      Key Takeaways:

      Recruit for Multipliers, Not Just ‘A Players’
      AI Can’t Replace Human Touch in Talent—Yet
      Your Candidate Pipeline is a GTM Funnel
      The Future of GTM Teams is All About Alignment
      AI is a Catalyst—But Mindset is the Multiplier
      Leadership is a Magnet—for Better or Worse
      Always Hire for Where You’re Going—Not Just Today

      Connect with Richard Washington, Founder, Tick Talent
      LinkedIn: https://www.linkedin.com/in/richwash/

      Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
      LinkedIn: https://www.linkedin.com/in/whatsupHeath Barnett/
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      1 h et 10 min
    • Boost Sales with AI Insights from Angus Nelson

      Boost Sales with AI Insights from Angus Nelson
      Jan 20 2026
      Welcome to "Maxed Out: AI-Powered Selling for SMB’s." Today, Heath Barnett sits down with Angus Nelson, a performance coach and AI specialist, to explore what it takes to succeed in an AI-enhanced sales environment.

      Angus recounts his personal journey, highlighting the challenges he overcame and how these experiences informed his approach to integrating AI while maintaining authenticity. Together, they address common misconceptions about AI in sales, discuss strategies for incorporating technology without causing burnout, and examine how emotional intelligence and self-awareness can elevate performance in a data-driven landscape.

      Additionally, Angus shares the tools and systems he uses, such as custom GPTs,http://make.com , and the 10 Minute Motivator, which help him and his clients boost productivity, strengthen leadership, and foster genuine connections. He offers practical advice for sales professionals and leaders on adopting an AI-first mindset, building resilient teams, and preserving the crucial human element.

      For those looking to advance their sales careers and effectively leverage AI, this episode provides valuable insights and strategies. Let’s get started.

      Chapters:

      00:00 - Introduction
      00:18 - "Using AI for Adaptive Learning"
      03:46 - "Enhancing Self-Awareness and Leadership"
      09:19 - "Changing Narratives, Shifting Mindsets"
      12:17 - Early Business Struggles and Setbacks
      16:58 - "Rock Bottom, New Beginnings"
      18:05 - Enhancing Sales with AI Insights
      21:50 - AI Unlocks Creative Expression
      26:49 - "Understanding Self Before Using AI"
      33:23 - "Effective Communication Vital for AI"
      35:04 - Prompt Stacking: Effective AI Use
      38:53 - Embracing Change in Leadership
      43:36 - "Fostering Trust and Culture"
      45:01 - Vision for Transformative Leadership
      49:55 - Facing Self-Doubt and Future Challenges
      52:53 - "Finding Angus Nelson & Self-Permission"
      54:29 - AI-Driven Sales and Human Edge
      54:55 - Outro

      Quotes:

      "AI streamlines processes, but mindset unlocks potential. The future belongs to those who embrace change and believe in their ability to thrive."- Angus Nelson

      "Self-awareness amplifies your strengths effortlessly. AI acts as your co-pilot, enhancing what makes you unique."- Heath Barnett

      Key Takeaways:

      AI Is Here to Serve—But You’re Still the Pilot
      Self-Awareness: Your Ultimate Sales Superpower
      AI Augments, But Doesn’t Replace, Emotional Intelligence
      Build Better Systems—But Keep Human Eyes on the Prize
      Mindset Shift: From Survival Mode to Empowerment
      Culture Matters More Than Code
      The Future Belongs to the Aligned

      Connect with Angus Nelson, Founder, Evolve Leadership
      LinkedIn: https://www.linkedin.com/in/angusnelson/

      Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
      LinkedIn: https://www.linkedin.com/in/whatsupHeath Barnett/
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      51 min
    • Employee Generated Content for B2B Sales with Melissa Gaglione

      Employee Generated Content for B2B Sales with Melissa Gaglione
      Jan 13 2026
      In this episode of "Maxed Out: AI-Powered Selling for SMB's" host Heath Barnett engages with Melissa Gaglione, Senior Sales Manager at Warmly and founder of Async Sales Co. Melissa is leading the transformation of B2B sales through employee generated content (EGC), an approach that humanizes brands and empowers sellers in the digital marketplace. They discuss the shift from traditional marketing to authentic, people-centric storytelling, the rising popularity of EGC in B2B SaaS, and how companies like Warmly implement these strategies for measurable business outcomes.

      Melissa shares her journey from elementary education and news reporting to leading innovative sales teams. She addresses the challenges and benefits of launching an EGC initiative, including overcoming imposter syndrome and cultivating a volunteer-driven culture that encourages employees to share and engage. Additionally, she explains her SHINE framework for creating meaningful content, offers practical advice for organizations hesitant to adopt EGC, and provides straightforward insights on managing LinkedIn AI comments.

      Listeners will gain actionable strategies, participate in insightful discussions, and find inspiration to develop their own authentic brands within their organizations.

      Chapters:

      00:00 - Introduction
      00:25 - Influencer Marketing Evolution
      04:06 - "Empower Employees for Authentic Marketing"
      09:23 - Implementing EGC Strategy at Warmly
      12:45 - "Authenticity in LinkedIn Marketing"
      16:22 - Overcoming LinkedIn Posting Fear
      19:31 - Defining Personal Content Pillars
      23:20 - AI-Driven Comments on LinkedIn
      25:08 - "Relatable Passion and Belief"
      29:49 - Documenting My Daily Routine Journey
      31:24 - Overcoming Imposter Syndrome Through Learning
      35:34 - Stop Caring About Others' Opinions
      38:29 - "Building Brand and Community Engagement"
      43:47 - Relationship-Based Sales via LinkedIn
      44:47 - "Evolving Sales in Modern Landscapes"
      48:14 - Subscribe to Mixology Channels
      48:26 - Outro

      Quotes:

      "Approach social selling authentically to meet buyers where they are—that’s where the magic happens."- Heath Barnett

      "Feeling like an imposter means you’re growing. Share your journey, and amazing things will follow."- Melissa Gaglione

      Key Takeaways:

      Employee-Generated Content (EGC) is Humanizing B2B Sales
      Social Selling Thrives on Authenticity
      Start Small—And Make It Enjoyable
      Fear and Consistency are the Biggest Hurdles
      Results Come—But Patience Matters
      The Sales Role is Evolving—Adapt or Miss Out
      Just Give It a Try—You Have Nothing to Lose

      Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
      LinkedIn: https://www.linkedin.com/in/whatsupheath/

      Connect with Melissa Gaglione, Founder & CEO, ASYNC Sales Co
      LinkedIn: https://www.linkedin.com/in/melissagaglione/
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      49 min
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