Richard Shotton, bestselling author of The Choice Factory and Hacking the Human Mind, joins Marketing in the Madness podcst to unpack how behavioural science actually works in modern marketing.

Richard shares practical, evidence-based insights from 130+ years of behavioural research, breaking down why people make the decisions they do and how marketers can work with human psychology rather than against it.

In this episode, we cover: - Why behavioural science is essential for marketers today - How brands like Guinness used psychological biases to drive growth - The Pratfall Effect and why admitting flaws builds trust - Why abstract marketing language fails (and what works instead) - How AI and ChatGPT change marketing decisions and where humans still matter - The most important behavioural biases every marketer should understand - How to remove friction and increase conversion without more persuasion

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Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

What happens when you have someone’s full attention for minutes at a time?

In this special Marketing in the Madness episode, recorded on stage at our event, Marketing in the Madness Live at The Drum Labs, we hear from Paul Wright at Uber as he breaks down how Uber has quietly built one of the most powerful attention environments in modern advertising.

This session goes deep into what attention actually looks like inside the Uber and Uber Eats apps, why “non-interruptive” advertising matters more than ever, and how brands can drive real commercial impact by showing up in the right moments, not just shouting louder.

Paul shares: How Uber thinks about “attention on the go” • Why the average Uber journey creates minutes (not seconds) of visible ad time • What eye-tracking research revealed about attentive seconds and recall • Why Uber users are more likely to engage with brands • How journey ads drive lifts in recall, consideration, and sales • Real campaign examples from Pizza Hut, Boots, Armani, Unilever and DAZN • Why creativity matters even more inside functional, utility-led platforms

From gamified ads that generate direct revenue, to brand experiences that fit seamlessly into everyday behaviour, this episode is a masterclass in attention-led marketing and all backed by data.

If you’re a marketer, brand leader, or media planner trying to cut through distraction, this is one to watch.

Paul Wright https://www.linkedin.com/in/paulwright66/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Is TV really losing relevance or are we just looking at it the wrong way?

Recorded live on stage at Marketing in the Madness LIVE, this episode features Jason Trout, Global CMO at Crimtan, breaking down how television has evolved over the last decade and why it still plays a powerful role in modern media strategies.

From the shift away from linear schedules to the rapid growth of Connected TV, streaming, and programmatic buying, Jason shares a clear, data-led view of how people actually watch TV today and what that means for advertisers trying to keep up.

In this episode, you’ll hear about:

- How CTV and streaming are reshaping TV advertising - Why eyeballs haven’t disappeared, they’ve just moved - The role of programmatic in making TV more accessible - What YouTube’s growth on TV screens means for advertisers - Why creative quality still matters more than the tech behind it - What the future of TV, relevance, and shared viewing really looks like

This is a must-watch for marketers, media planners, brand leaders, and anyone navigating the changing relationship between technology, advertising, and culture.

Subscribe to Marketing in the Madness for more honest conversations where marketing meets technology.

Want to join us in person at the next LIVE event in March 2026? Connect with Katie Street on LinkedIn and follow Marketing in the Madness Live for VIP invites.

Jason Trout https://www.linkedin.com/in/jason-trout/

Crimtan

https://crimtan.com/

Katie Street https://www.linkedin.com/in/katiestreet/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://www.linkedin.com/company/streetagency/ https://www.instagram.com/street.agency/