Couverture de Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

De : Jessica Howard: eCommerce Marketing Coach
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À propos de ce contenu audio

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


© 2026 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • 45. Online Shopper Behaviors in 2026

      45. Online Shopper Behaviors in 2026
      Jan 22 2026

      On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention.

      Jessica shares how consumer behavior is different and how to use that information in your marketing.

      If you've ever asked yourself:

      • How can I reach a bigger audience?
      • Why aren't people buying as much as they used to?
      • What's working with eCommerce marketing this year?
      • How can I make more sales for my online store?

      then this episode is for you. Happy listening!

      Resources:

      • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
      • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
      • More Marketing for eCommerce Mompreneurs episodes


      Follow on Instagram:
      @2pmmarketing

      Learn more at:
      www.2pmmarketing.com
      Afficher plus Afficher moins
      25 min
    • 44. eCommerce Marketing Predictions in 2026

      44. eCommerce Marketing Predictions in 2026
      Jan 9 2026

      Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.

      On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.

      In this episode you'll learn:

      • Where to focus your marketing efforts for your Shopify store in 2026
      • Why email marketing is going to be a driver for your online store
      • How to manage your marketing efforts
      • When to ask for help
      • Other tangible marketing tips for the new year

      Resources:

      • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
      • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
      • More Marketing for eCommerce Mompreneurs episodes

      Follow on Instagram:
      @2pmmarketing

      Learn more at:
      www.2pmmarketing.com
      Afficher plus Afficher moins
      24 min
    • 43. What to Do for Your Business in December

      43. What to Do for Your Business in December
      Dec 18 2025

      As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfilling orders and parties. Your schedule is jam-packed and you're struggling to get everything done.

      If your head is swimming with where to focus your efforts on your business in December and January, then listen to this episode. You'll also feel less alone as a mom who is trying to make the holiday magical while taking care of herself and following her dreams and making success happen!

      Listen now for tangible takeaways for what to do to make your business a success in 2026.


      Resources:

      • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
      • More Marketing for eCommerce Mompreneurs episodes

      Follow on Instagram:
      @2pmmarketing

      Learn more at:
      www.2pmmarketing.com
      Afficher plus Afficher moins
      16 min
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