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Marketing by Design

Marketing by Design

De : Andy Milligan
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Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.Andy Milligan Economie Marketing et ventes
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    Épisodes
    • How Creative Marketers will Win in the Age of AI
      Jan 22 2026

      ⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠


      Brandon Triola is building a blueprint for creatives who want to thrive — not panic — as AI reshapes the industry. In this episode, Brandon breaks down why talent alone doesn’t create career security, how to increase your value (even if you’re early), and why most creatives hit a ceiling when they tie their income to hours. We also talk confidence, humility, and the mindset shifts that separate creatives who get stuck from creatives who become the trusted voice in the room. Brandon also shares updates on his upcoming book, Save The Creatives, and how he’s thinking about the next decade of creative work.


      Key takeaways:

      - Why “talent is table stakes” now

      - How to build a clear vision for your creative career

      - The real reason creatives get cut first in downturns

      - How to become more valuable (not just more skilled)

      - Why confidence is a practice you can learn


      CONNECT WITH BRANDON

      Website: ⁠https://www.brandontriola.com/⁠

      LinkedIn: ⁠https://www.linkedin.com/in/brandon-triola-b4793957/⁠

      Forrest Co: ⁠https://www.forrest-co.com/⁠

      Book waitlist: ⁠https://brandontriola.com/book⁠

      Speaking: ⁠https://brandontriola.com/speaking⁠

      Instagram: ⁠https://instagram.com/brandontriola⁠


      CONNECT WITH ANDY

      Website: ⁠https://www.mmgdesign.net/⁠

      LinkedIn: ⁠https://www.linkedin.com/in/mmgdesign/⁠

      Instagram: ⁠https://www.instagram.com/mindfulmilligan/⁠


      TIMESTAMPS


      00:00 - Why Brandon started writing Save The Creatives

      02:48 - Talent is now a commodity (AI reality check)

      07:19 - The traits that make creatives indispensable

      14:06 - Executives are just as unsure as interns

      16:08 - The goal isn’t less fear — it’s being the one they call

      21:27 - Vision: the cure for creative career anxiety

      27:27 - Why creatives are seen as a cost center

      32:09 - The dollars-for-hours ceiling (and how to escape it)

      40:08 - You attract the value you believe you have

      42:46 - Book launch details + endorsements + Created Con


      TEAM

      🎙 Host // Andy Milligan: ⁠https://www.linkedin.com/in/mmgdesign/⁠

      🎥 Production // MMG Design: ⁠https://www.mmgdesign.net/⁠

      Afficher plus Afficher moins
      48 min
    • Why marketers grow faster inside strong communities
      Jan 20 2026

      ⚡️ High-Converting Websites Visual Swipe File:

      ⁠⁠https://www.mmgdesign.net/visualswipefile⁠


      What if the fastest way to grow your marketing career isn’t another tool or certification…


      but community?


      In this episode of Marketing by Design, Andy sits down with Meredith Dennis, Founder of Compression Marketing and President of the AMA Phoenix Chapter, to break down how marketing communities become real career accelerators.


      Meredith shares how she moved from passive participation to leadership, why simplifying marketing is critical in B2B and healthcare, and how human-centered thinking creates sustainable growth and even in regulated, complex environments.


      🔗 CONNECT WITH MEREDITH

      🌐 Website: https://www.compressionmarketing.co/

      💼 LinkedIn: https://www.linkedin.com/in/meredithdennis/

      📸 Instagram: https://www.instagram.com/themeredithdennis/


      🔗 CONNECT WITH ANDY

      🌐 Website: https://www.mmgdesign.net/

      💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

      📸 Instagram: https://www.instagram.com/mindfulmilligan/


      ⏱ TIMESTAMPS

      00:00 – Intro

      02:22 – Why relationships beat resources

      13:31 – AMA leadership ≈ running a business

      22:54 – The human behind every metric

      29:10 – What freedom really looks like as a founder

      33:12 – Creating “aha moments” through marketing


      🎙 TEAM

      🎤 Host // Andy Milligan

      https://www.linkedin.com/in/mmgdesign/


      🎥 Production // MMG Design

      https://www.mmgdesign.net/


      🤝 Powered by // American Marketing Association Columbus

      https://amacolumbus.org/


      Afficher plus Afficher moins
      39 min
    • Meet The Copywriter Who Can Read Your Client’s Minds
      Jan 13 2026

      ⚡️ High-Converting Websites Visual Swipe File:

      ⁠⁠https://www.mmgdesign.net/visualswipefile⁠


      Stacy Eleczko explains how she uses LinkedIn as a real networking platform, not a content treadmill.


      We talk about staying bold without losing empathy, building relationships through comments and DMs, and why writing your own website copy is so hard when you’re too close to your business.


      You’ll also learn how testimonials become your best messaging research and a repeatable source of content ideas.


      Key takeaways

      • How to be bold without being harmful
      • A simple daily LinkedIn engagement rhythm
      • Turning reactions into real relationships
      • Why positioning comes before copy
      • How testimonials unlock stronger messaging


      Timestamps

      00:26 - Bold takes + empathy filter

      04:08 - The “one step behind you” mindset

      05:45 - Writing your own website copy is brutal

      06:53 - “You edited yourself out” (the copy mistake)

      09:26 - Positioning before copy

      19:34 - Time limits + daily LinkedIn rhythm

      21:00 - Turning reactions into relationships

      24:13 - Getting better testimonials

      25:20 - Competitor testimonials: secret research

      33:34 - Scaling without becoming an agency


      Connect with Stacy

      Website: https://stacyeleczko.com/

      LinkedIn: https://www.linkedin.com/in/copybystacy/


      Connect with Marketing by Design

      Highest Converting Websites Visual Swipe File (Notion Template):

      https://www.mmgdesign.net/visualswipefile


      Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/


      Instagram: https://www.instagram.com/mindfulmilligan/


      Website: https://www.mmgdesign.net/


      Production by MMG Design: https://www.mmgdesign.net/


      Help us grow

      If this episode helped you, please rate and review Marketing by Design on Apple Podcasts and Spotify.


      TEAM

      🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/


      🎥 Production // MMG Design: https://www.mmgdesign.net/

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      42 min
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