Welcome to another episode of "Marketing Your Craft," the podcast dedicated to helping creative entrepreneurs thrive. In this episode, Tracey, an experienced marketing professional from Somerset, UK, delves into the critical topic of protecting your business from spam emails and scammers. As you navigate the growth of your creative enterprise, encountering fraudulent activities becomes an unfortunate reality.

Tracey provides practical advice on:

• Recognizing and filtering out spam emails
• Identifying common scam tactics and how to avoid them
• Handling fake bookings with professionalism
• Utilizing tools and techniques to enhance your email security
• Implementing best practices for fraud prevention

With over 20 years of industry experience, Tracey shares real-world examples and actionable tips to help you safeguard your business and maintain your focus on serving genuine customers. Tune in to learn how to navigate these challenges and protect your creative business from potential threats.

Join us as we explore essential strategies to keep your business secure. Subscribe to "Marketing Your Craft" and equip yourself with the knowledge to combat spam and scammers effectively!

• Protecting your business from spam
• Identifying scam emails
• Handling fake bookings
• Email security for entrepreneurs
• Avoiding business scams
• Spam prevention tips
• Scam detection for small businesses
• Safeguarding creative businesses
• Cybersecurity for entrepreneurs
• Fraud prevention strategies

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Uncover Your True Motivation and Propel Your Creative Business Forward

Welcome to "Marketing Your Craft," where host Tracey, a seasoned marketing professional from Somerset, UK, helps creative entrepreneurs unlock their full potential. In this episode, Tracey delves into the transformative concept of discovering your "why"—the fundamental reason behind your business venture. Understanding your "why" is essential for achieving long-term success and staying motivated through the ups and downs of entrepreneurial life.

Tracey offers practical advice and exercises to help you:

• Uncover your true motivation and passion
• Define your purpose and align it with your business goals
• Stay resilient and focused in the face of challenges
• Use your "why" to inspire and drive your business forward

With over 20 years of experience in the industry, Tracey shares real-world examples and actionable tips to help you connect with your core values and leverage them to propel your creative business. Tune in to discover how knowing your "why" can transform your approach to business and lead you to greater success.

Join us for an inspiring journey to uncover your true motivation. Subscribe to "Marketing Your Craft" and start building a business that's not only successful but also deeply fulfilling!

• Finding your why
• Business motivation
• Discovering business purpose
• Entrepreneurial success
• Aligning business with passion
• Motivation for creative entrepreneurs
• Purpose-driven business
• Long-term business success
• Business goals and values
• Inspiring business journey

Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Marketing Your Craft," join host Tracey, an award-winning marketing expert from Somerset, UK, as she shares her top strategies for maximizing your presence at trade shows. From pre-show planning to post-event follow-ups, Tracey provides a comprehensive guide to ensure your trade show experience is not only memorable but also profitable.

Discover how to set up an eye-catching trade stand, engage effectively with attendees, and use smart marketing techniques to drive traffic and sales. Learn about the essential items to bring, the importance of presentation, and innovative ways to capture customer interest and data. This episode is packed with actionable insights to help you stand out in a crowded marketplace and make the most of every trade show opportunity.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Marketing Your Craft," host Tracey, an award-winning marketing expert from Somerset, UK, delves into the critical aspect of handling payments at trade stands. Ensuring you have reliable and efficient payment methods can make or break your trade show experience. Tracey covers everything you need to know about setting up and managing transactions, from selecting the right payment machines to ensuring you have a reliable signal.

Whether you're dealing with cash, card payments, or digital transactions, this episode provides practical advice to ensure every sale goes smoothly. Discover the different types of payment machines, how to choose the best one for your business, and tips for troubleshooting common issues like signal problems. Join Tracey to learn how to create a seamless payment experience for your customers, boosting your sales and enhancing your professionalism.

To get your sum up - http://r.sumup.com/referrals/trfKO

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In the second episode of "Marketing Your Craft," host Tracey, a seasoned marketing expert from Somerset, UK, guides you through the essential steps to setting up your first trade stand. From initial planning to post-event follow-ups, this episode covers everything you need to ensure your trade show presence is professional and impactful.

Tracey dives into the nitty-gritty details of trade show preparation: how to choose the right tablecloth, the importance of clean and neat props, effective lighting, and the optimal amount of product to bring. She also discusses practical tips such as using QR codes for easy access to your digital content, ensuring you have public liability insurance, and understanding the costs and benefits of participating in a trade show.

Whether you're a trade show novice or looking to improve your existing setup, this episode provides actionable insights to help you make the most of your trade stand experience.

• Creative business trade shows

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Welcome to the very first episode of "Marketing Your Craft," the podcast dedicated to helping creative entrepreneurs master the art of marketing and business. In this introduction, your host Tracey, an award-winning marketing expert from Somerset, UK, explores the critical topic of Instagram followers and why the number isn't as important as it seems.

Tracey sheds light on the concept of return on investment (ROI) and why quality engagement should be your main focus. Learn practical strategies for building a loyal and interactive audience that can significantly impact your business. This episode is packed with actionable insights designed to help you see beyond vanity metrics and understand what truly matters in your social media efforts.

Join us as we kick off this journey to marketing mastery, starting with the essentials of turning followers into meaningful business growth. Subscribe now, and let's embark on this path to elevate your creative enterprise together!

Hosted on Acast. See acast.com/privacy for more information.