In this episode of The Expert Authority Coach™ Podcast, Christine Blosdale sits down with marketing maverick Brandon Willington, founder of Where You? Marketing.

From his early days as a DJ to becoming a sought-after marketing strategist, Brandon shares how he learned that being great at what you do isn’t enough — you also have to know how to tell your story. Together, Christine and Brandon unpack what it really means to “meet your clients where they are,” offering refreshingly real advice on showing up authentically, creating clarity in your message, and building marketing consistency that actually works.

Brandon also reveals his behind-the-scenes approach to Facebook ads (which is Christine's kryptonite) and why honesty and empathy outperform any algorithm.

If you’ve ever said, “I’m just not a marketer,” this episode will flip that belief on its head and show you how to turn your authentic voice into your most powerful marketing tool.

LINKS MENTIONED: http://www.ExpertAuthorityCoach.com http://www.WhereU.com.au

00:00 Introduction and Banter

00:40 Welcome to the Expert Authority Coach Podcast

01:53 Meet Brandon Willington

02:52 Brandon's Origin Story

05:20 Diving into Facebook Ads

09:01 Teaching Clients to Manage Ads

12:11 Red Flag Test for Clients

13:51 The Importance of Energy in Collaboration

14:10 Coaching vs. Marketing: A Crucial Distinction

15:04 Effective Marketing Strategies for Coaches

16:35 Understanding and Meeting Client Needs

18:30 The Power of Listening to Your Audience

21:54 Clarity and Consistency in Business

24:48 Authenticity in Personal Branding

25:32 Conclusion and Contact Information