Couverture de Marketing That Matters

Marketing That Matters

Marketing That Matters

De : J&A Media
Écouter gratuitement

À propos de ce contenu audio

 Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand. Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others. More about J&A Strategic Marketing: https://www.marketingthatmatters.com.auCopyright 2020 All rights reserved. Direction Economie Management et direction Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Make money from this customer segment

      Make money from this customer segment
      Dec 1 2021

      This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self.

      Links:

      https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/

      https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D
      Afficher plus Afficher moins
      24 min
    • Who‘s going to win the streaming wars?

      Who‘s going to win the streaming wars?
      Nov 1 2021

      In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike.

      Links:

      https://www.voxer.com/

      https://trello.com/

      https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826

      https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

      https://www.youtube.com/watch?v=kW46iX_2tFo

      https://youtu.be/2UqNw1mvTXc
      Afficher plus Afficher moins
      32 min
    • Why do we need to achieve ALL the things?

      Why do we need to achieve ALL the things?
      Oct 4 2021

      On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.

      Links:

      https://www.mamamia.com.au/bridie-jabour-trivial-grievances/

      https://www.triplepundit.com/story/2018/how-pg-prioritizes-diversity-inclusion-and-gender-equality-create-global-impact/55431

      https://youtu.be/Y20otHyFVys

      https://www.youtube.com/watch?v=bxZBtWGYV1c

      https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard
      Afficher plus Afficher moins
      34 min
    Aucun commentaire pour le moment