Every January, brands start with big goals and fresh content calendars—then watch the plan fall apart by the end of the month. In this episode of Marketing on Point, Matt Hadley explains why most content plans fail and how to build one that actually lasts. This conversation is about designing consistency instead of hoping for it—using structure, themes, and systems that survive busy weeks, missed days, and real life. If you’re tired of restarting your content plan over and over, this episode will help you build something durable.

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In this episode of Marketing on Point, Matt tackles why so much marketing feels exhausting but rarely effective. When brands confuse motion with progress, they end up stuck on a hamster wheel of posts, emails, and ads with no real direction. This conversation is all about clarity: why strategy matters, how undefined goals drain momentum, and how giving every piece of content a clear job can turn busy work into real traction. If your marketing feels noisy, reactive, or stuck, this episode offers a much-needed reset.

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What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand.

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In this episode of Marketing on Point, we unpack one of the most overlooked but essential tools in marketing: the Strategy Doc. More than just a plan, it’s the roadmap that connects your goals to your execution. Learn what goes into a strong Strategy Doc, how to build one for your brand, and how to use it to stop scrambling and start showing up with clarity and consistency.

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Are you chasing likes, views, and followers—but still wondering why nothing’s actually moving in your business?

In this episode of Marketing On Point, Matt Hadley (founder of Wander Creative) unpacks the difference between vanity metrics and value metrics—and why going viral doesn’t always mean you're making a real impact. From real-world case studies to practical tracking tips, this episode will help you shift from short-term hype to long-term brand health.

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Feeling like your brand has lost its edge? In this episode of Marketing On Point, Matt Hadley, founder of Wander Creative, breaks down the Brand Refresh Mindset—a powerful framework to help you reconnect with your purpose, sharpen your messaging, and get your momentum back.

Whether your content feels stale, your strategy lacks direction, or you're simply stuck in a summer slump, this episode unpacks the 10 pillars every brand needs to revisit to stand out and grow in today's digital landscape.

Plus, we’re announcing our free Brand Refresh Challenge—a 10-day guided experience for 10 brands looking to sharpen their presence before fall. Applications are open now!

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In this episode of Marketing On Point, host Matt Hadley dives deep into one of the most powerful tools in your brand's arsenal—visual content. Building on last episode’s theme of resonating over shouting, Matt breaks down why visuals matter more than ever, how to use them intentionally, and what mistakes to avoid.

From the psychology behind scroll-stopping content to the practical tactics you can implement this week (like a 9-grid audit, faces-first strategy, and repurposing wins), this episode is packed with actionable insights for content creators, brands, and small businesses alike.

Whether you’re running a full-blown content engine or just trying to show up better online, you’ll walk away with a clearer vision for how your visuals can drive connection, trust, and growth—without needing a $10K camera rig.

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Welcome to the first episode of the new Wander Creative podcast, now called Marketing On Point.

In this kickoff episode, host Matt Hadley (founder of Wander Creative) breaks down one of the most important shifts every brand needs to make in 2025: moving from shout posting to resonance posting.

If you’ve been pushing out content just to check a box, or shouting into the void hoping someone clicks, you’re not alone. But it’s time for a smarter approach.

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