Avis Easteal is the Regional Head of Consumer at Luxasia and has helped transformed the business from traditional distribution to offering direct to consumer product and service lines. We cover a lot of ground in today's episode including:

* The role of the modern marketer
* Using data, technology and analytics to power customer experiences
* Where personalisation fits in a B2B2C model
* The future of marketing with AI and Machine Learning
* Marketing trends in 2023

Don't miss the first Marketing Mentors episode for 2023!

Learn all about Datorama for Marketers - how powerful visualisation and data insight can drive ROI for your business. This episode covers:
1. What Datorama is
2. Things to keep in mind when undertaking a data visualisation and analytics project
3. How Datorama complements and compares to Tableau 
4. Do you need Salesforce Marketing Cloud to use Datorama?
5. What is Datorama Data Lake? 

Plus a great customer story to wrap it all up!

Personalisation has become an essential for marketers but finding platforms that can manage customer experience can be hard. In this episode of Marketing Mentors, Chris Jordan joins our host Jimmy Storrier to discuss Interaction Studio and how it can help marketers drive valuable customer engagement. In this episode they’ll be discussing:

1. What is Interaction Studio?
2. How Interaction Studio Works
3. The benefits of personalisation for marketers
4. Things to think about when implementing personalisation
5. Investing in personalisation and getting started