Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.

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cody@marketingedgepod.com

Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

Timestamps:

00:00 Introduction to Marketing From The Edge

01:03 Understanding Business Stages

01:27 The Importance of the Big Thing vs. the Important Thing

02:15 Leveraging Small Improvements for Big Gains

03:42 Optimizing Business Efficiency

05:01 Strategies for Incremental Growth

06:21 Real-World Examples and Applications

08:19 The Right Order of Operations in Business

15:13 Maximizing Revenue Through Promotions and Retargeting

15:48 Maximizing High LTV Channels

16:28 The Challenge of No Acquisition

17:51 Monetization vs. Acquisition Balance

21:24 The Importance of Time in Business

24:54 Adapting to Business Phases

27:09 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind.

Timestamps:

00:00 Introduction to Infinite Loop Game

01:08 Setting Ambitious Goals: The $20 Million Plan

02:01 Breaking Down the Goal: Steps to $20 Million

03:41 Running vs. Building a Business

05:10 The Four Building Blocks of Revenue

07:03 Front-End Acquisition and Monetization

16:11 The Importance of Live Events

19:30 Leveraging Experience for Success

19:58 Adapting to a Changing Business Landscape

22:08 The Importance of Acquisition and Monetization

24:04 Navigating Business Challenges

26:55 Setting Goals and Planning for Success

28:52 The Infinite Loop of Business

29:22 Reflecting on Past Experiences

35:59 Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com