In this episode, Daniel and Jackie break down the basics of website hosting, what it is, why it matters, and how to choose the right plan for your business. They explain the differences between shared, VPS, and dedicated hosting using clear analogies and real-world examples.

They also cover typical issues like slow support, downtime, and security risks, plus what features to look for when evaluating a host. Whether launching a new site or rethinking your current setup, this conversation will help you make smarter, more informed decisions.

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In this episode, Jackie and Daniel unpack the current role of SEO as GEO gains traction and how it all fits within the evolving landscape of digital marketing.

First, they talk about what GEO (Generative Engine Optimization) is, and how it compares to SEO. They also explain that while SEO continues to rely on keywords for optimizing search results, GEO focuses on entities that represent authoritative brands and businesses across the internet. The conversation talks about how business owners can transition to accommodate GEO while maintaining their SEO efforts, suggesting directory listings and broader online presence as important factors.

The episode also discusses that consumer behavior changes gradually, and SEO remains vital in helping potential customers discover a business. Jackie points out that marketing is iterative, not transformative, comparing the development timeline of GEO to the historical transition from Yellow Pages to online search. Despite the rise of AI tools like ChatGPT that assist in marketing, AI cannot replace strong, contextual content entirely. They also offer practical advice for businesses to thrive in both SEO and GEO, including building strong websites, creating relevant content, and actively promoting achievements to enhance online authority.

To sign up for your free online fitness assessment, visit: https://www.dkodetech.com/free-fitness-assessment/

Key Topics Discussed:

• Introduction of Generative Engine Optimization (GEO) and its rising influence.
• Differences between Search Engine Optimization (SEO) and GEO, focusing on keywords vs. entities.
• Importance of maintaining a strong foundation in SEO while adapting to GEO.
• Consumer behavior inertia and the gradual transition from traditional to digital methods.
• Role of AI in marketing: Assistance vs. Replacement of strong content.
• Practical advice: Building robust websites and valuable content.
• Importance of promoting business achievements to enhance online authority

In this episode, Daniel and Jackie talk about how to change your business and marketing strategy with uncertain economic times. With recent changes in the U.S. presidency and ongoing global issues like war and tariff changes, consumer confidence has been shaken, leading to reduced traffic and sales for many businesses. Daniel and Jackie discuss how the unstable environment can impact businesses differently, depending on factors like the cost of their goods or services and whether they're operating in the business-to-business (B2B) or business-to-consumer (B2C) space.

Jackie and Daniel stress the importance of evaluating and adapting marketing strategies during these volatile times. They emphasize the need to rethink analytics, bolster brand awareness, experiment with new marketing tactics, and ensure consistent follow-up with potential leads. They also provide actionable steps for business owners, such as updating their websites, maintaining an active online presence, and trying new marketing channels, to help them weather the storm and come out stronger on the other side.

To sign up for your free online fitness assessment, visit: https://www.dkodetech.com/free-fitness-assessment/

Key Topics Discussed:

• Current U.S. political changes and their impact on consumer confidence
• How Economic Uncertainty affects marketing and Business Sales
• Comparison of current challenges with past events like COVID-19
• The importance of adaptability in marketing strategies
• Specific challenges faced by B2B and B2C businesses during uncertainty
• The significance of updating online presence and experimenting with new marketing tactics
• Strategies for maintaining engagement with potential leads
• Role of brand awareness and community engagement in marketing resilience
• Checklist for business owners to optimize their marketing approach