Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable.

PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway.

We talk about:

- why “soft skills” aren’t soft at all

- what actually builds confidence over time

- learning by proximity rather than permission

- why being turned away can become fuel rather than a stop sign

Subscribe to get the Extended Cut, where we go deeper on how Charley reframed rejection, built credibility without the traditional track record, and learned to find her voice by showing up when it would have been easier not to.

Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.

Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.

You’ll hear:

- how Luis reinvented himself from radio DJ to SaaS GTM lead

- what really causes GTM confusion (and how to fix it)

- why standing still is the riskiest option of all

- and how to build confidence in a job you feel underqualified for

Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix?

We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin.

We cover:

• why activity is often mistaken for strategy

• how marketers build strategic credibility over time

• what KPI dips are really telling you

• how to slow the room down when pressure ramps up

• the difference between fixing tactics and fixing the real problem

Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.