Couverture de Market-Driven Regeneration: How Yerba Madre’s Business Model Delivers Net Positive Impact

Market-Driven Regeneration: How Yerba Madre’s Business Model Delivers Net Positive Impact

Market-Driven Regeneration: How Yerba Madre’s Business Model Delivers Net Positive Impact

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 In this episode of Journey to Regeneration, Christopher Marquis speaks with Ben Mand, CEO of Yerba Madre, about what it means to build a truly regenerative business. Ben introduces Yerba Madre’s model of market-driven regeneration, explaining how commercial success is used to deliver tangible benefits to Indigenous farmers, forest ecosystems, and supply chain partners across South America. The conversation explores living wages, biodiverse shade-grown agroforestry, third-party certifications, and why regeneration must extend beyond farming into governance, incentives, and value chain relationships. Ben also reflects on his own background in conventional agriculture and food manufacturing, and how those experiences shaped his conviction that business must move beyond sustainability toward systems that actively improve over time. Together, the episode offers a pragmatic blueprint for how regeneration can be embedded into how companies operate, grow, and lead. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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