In this episode of the Manufacturing Culture Podcast, Jim Mayer speaks with Andrew Johnson about the intricacies of manufacturing culture, the importance of authenticity in leadership, and lessons learned from early-career failures. They discuss the dynamics of family businesses, the challenges of innovation, and the evolution of ShelfAware as a digital inventory management platform. The conversation also touches on change management in the manufacturing sector and the future of American manufacturing, highlighting the need for innovation and a return to the trades.

Takeaways

• Most supply chain conversations focus on systems, margins, and speed.
• Culture in a work context is all about authenticity.
• Failures in early career can lead to valuable lessons.
• Family dynamics can complicate business operations.
• Innovation requires clear communication and employee buy-in.
• The evolution of ShelfAware was driven by customer needs.
• Change management is crucial in the manufacturing sector.
• American manufacturing is on the brink of a renaissance.
• Investing in trades can provide job stability and fulfillment.
• Innovation must focus on creating better, stronger products.

Chapters

• 00:00 Introduction to Family Business Dynamics
• 05:04 Understanding Culture in Manufacturing
• 07:17 Lessons from Early Career Failures
• 13:12 Rebuilding Culture After Setbacks
• 15:29 Influences from Family Business Leadership
• 17:56 Navigating Family Dynamics in Business
• 21:32 Evolution from O-Rings to ShelfAware
• 28:15 Change Management in Industrial Settings
• 29:56 Innovation vs. Tradition in Manufacturing
• 34:18 The Role of Leadership in Change Management
• 37:09 The Renaissance of American Manufacturing
• 37:36 Heavy Tech: A New Venture in Manufacturing
• 47:12 Rebuilding American Manufacturing: Challenges and Opportunities

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Mark Vanderwarf, a business growth strategist and sustainability advocate. They discuss the importance of sustainability in manufacturing, the role of culture in business, and the need for a skilled workforce. Mark shares his early experiences that shaped his views on growth and sustainability, emphasizing the need for a mindset shift towards investing in people. The conversation also touches on the impact of technology and AI on the industry, the intersection of sustainability and the middle class, and the importance of balancing technological advancements with environmental considerations. Mark concludes with a call to action for individuals to take personal responsibility and contribute positively to their communities.

Takeaways

• Sustainability is essential for the future of manufacturing.
• Culture defines the identity and purpose of a company.
• Investing in people leads to better business outcomes.
• The manufacturing industry faces a skilled labor shortage.
• Mindset shifts are crucial for embracing sustainability.
• Technology and AI can enhance efficiency in manufacturing.
• Sustainability is linked to rebuilding the middle class.
• Balancing technological needs with environmental sustainability is vital.
• Time management is a key factor in business success.
• Personal responsibility and community contribution are important for change.

Chapters

• 00:00 Introduction to Mark Van Der Werf
• 07:09 Defining Culture in Manufacturing
• 08:18 Early Experiences Shaping Growth and Sustainability
• 13:54 The Need for a New Exchange in Manufacturing
• 17:11 The Skilled Labor Dilemma
• 21:39 Abundance vs. Scarcity Mentality
• 26:37 Investing in People for Future Success
• 28:37 Reframing Sustainability in Manufacturing
• 36:06 The Role of Technology in Empowering Workers
• 41:31 AI's Impact on Business Efficiency
• 45:49 Sustainability and the Middle Class
• 50:21 Balancing AI Needs with Sustainability
• 54:39 Mindset Shifts for a Better Future

Summary

In this conversation, Dr. Erica Armstrong discusses her journey from traditional healthcare to founding Root Functional Medicine, a virtual clinic focused on treating root causes of chronic diseases. She emphasizes the importance of nutrition, the role of dietitians, and the need for a new approach to healthcare that prioritizes employee wellness and addresses the underlying issues affecting the American workforce. Dr. Armstrong also shares insights on the future of healthcare in America and the potential for functional medicine to become mainstream.

Takeaways

• Dr. Erica Armstrong is transforming healthcare by focusing on root causes.
• Root Functional Medicine aims to treat chronic diseases effectively.
• Nutrition plays a crucial role in overall health and wellness.
• The healthcare system often overlooks the importance of diet and lifestyle.
• Functional medicine provides a more personalized approach to health.
• Early detection and prevention can significantly reduce healthcare costs.
• Employee wellness programs can enhance workplace culture and productivity.
• Access to functional medicine can empower patients to take control of their health.
• The integration of technology in healthcare can improve patient outcomes.
• Healthcare reform is essential for rebuilding the middle class.

Chapters

• 00:00 Revolutionizing Healthcare: Dr. Erica Armstrong's Journey
• 09:07 The Shift to Root Cause Medicine
• 18:23 The Role of Nutrition in Health
• 27:28 Functional Medicine: A New Approach
• 36:15 The Future of Healthcare in America

In this live panel discussion on the Manufacturing Culture Podcast, host Jim Mayer engages with four industry experts from diverse backgrounds in manufacturing, robotics, and semiconductors. The conversation explores their personal journeys, definitions of culture in manufacturing, the importance of speed and precision, and how to engage the next generation in the industry. The panelists share insights on current roles, challenges in the semiconductor industry, and the need for a cultural shift to attract young talent. The session concludes with audience questions addressing misconceptions in the industry and the importance of education and hands-on experience.

Takeaways

The importance of culture in manufacturing is about infusing values into the workforce.

Personal journeys in manufacturing often involve unique paths and experiences.

Speed and precision are critical in the semiconductor industry, impacting production and quality.

Engaging the next generation requires innovative approaches and hands-on experiences.

The semiconductor industry is facing a talent shortage that needs to be addressed.

AI and technology are reshaping the manufacturing landscape, leading to new opportunities.

Trade programs in schools are essential for fostering interest in manufacturing careers.

Misconceptions about the industry can hinder recruitment and understanding of roles.

Collaboration and teamwork are vital for success in manufacturing environments.

The future of manufacturing will rely on a diverse range of skills and backgrounds.

Chapters

00:00 Introduction to the Panel and Icebreaker

06:43 Defining Culture in Manufacturing

10:09 Personal Journeys in Manufacturing

16:15 Current Roles and Responsibilities

24:59 Speed and Precision in Manufacturing

33:36 Engaging the Next Generation in Manufacturing

44:31 Audience Q&A and Misconceptions in the Industry

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Elvin Hurst, the founder of Country Craft, who shares his journey from a farmer to a successful entrepreneur in the cabinetry industry. Elvin discusses the challenges of maintaining craftsmanship in a changing workforce, the importance of family values in business, and the evolution of Country Craft over the years. He reflects on the support he received from his family and community, the impact of technology on craftsmanship, and his hopes for the future of the business as it transitions to the next generation.

Takeaways

• Elvin Hurst's journey began with a table saw that his wife gifted him.
• Country Craft started in a garage and grew into a large facility.
• The company's motto is to provide quality at a fair price.
• Finding skilled craftsmen is a challenge in today's workforce.
• Family values play a crucial role in the business's success.
• Elvin's children now run the company, continuing the legacy.
• Technology has been embraced while maintaining craftsmanship.
• Support from family and community was vital in the early days.
• The importance of staying positive during economic challenges.
• Elvin hopes for a future where his grandchildren can take over the business.

Chapters

• 00:00 Introduction and Background
• 02:49 The Birth of Country Craft
• 05:30 Challenges in Craftsmanship and Workforce
• 08:15 Navigating Economic Challenges
• 10:43 Family Business Dynamics
• 13:29 Memorable Moments and Values
• 16:12 Future Concerns and Legacy

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Nelson Bruton, who shares insights on the importance of removing friction in the B2B buying process through conversational marketing. They discuss the significance of workplace culture, personal influences, and the evolution of digital marketing. Nelson reflects on his journey, the lessons learned about success and leadership, and the impact of generating substantial revenue for clients. In this conversation, Jim Mayer and Nelson Bruton discuss the importance of building relationships in business, the power of perseverance and self-investment, and the unique aspects of the manufacturing community. They explore the role of AI in live chat solutions and how human interaction remains crucial in the industrial space. The discussion emphasizes the need for authenticity and the value of connecting with others to drive business success.

• Live chat is crucial for capturing potential customers.
• 97% of website visitors leave without taking action.
• Workplace culture is about the energy exchanged between employees and the company.
• Personal experiences shape professional outlooks.
• The internet's evolution has transformed marketing strategies.
• Success requires a balance between high energy and calmness.
• Responding rather than reacting is key in leadership.
• Building relationships leads to better business outcomes.
• Niche marketing can yield better results than broad approaches.
• High average sales make it easier to demonstrate ROI. 94% retention rate is impressive for any company.
• Authenticity is key in building relationships.
• Self-investment leads to continuous improvement.
• People prefer human interaction over chatbots.
• Live chat can significantly increase sales inquiries.
• Manufacturing is a diverse and vast industry.
• Niche markets exist within the manufacturing sector.
• AI can enhance but not replace human chat solutions.
• Websites should offer chat as a communication option.
• Building a brand is an ongoing mission.

• 00:00 Introduction and Event Highlights
• 03:05 Removing Friction in B2B Buying Processes
• 05:56 Defining Culture in the Workplace
• 09:05 Personal Journey and Influences
• 12:07 Career Path and Early Experiences
• 14:49 Evolution of Digital Marketing
• 18:03 Lessons on Success and Leadership
• 20:54 Impact of Generated Revenue for Clients
• 21:48 Building Relationships in Business
• 24:34 The Power of Perseverance and Self-Investment
• 26:59 Understanding the Manufacturing Community
• 30:08 Niche Markets in Manufacturing
• 34:14 The Role of AI in Live Chat Solutions
• 39:45 Conclusion and Future Collaborations

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Josh McKain, founder of Henry Rose Consulting, to explore the power of collaboration, leadership, and culture in modern manufacturing.

From his unexpected journey from public accounting into the manufacturing world, to building a business focused on organizational alignment, Josh shares the real-world lessons that shaped his leadership philosophy. They dive into the human side of operations — from tackling turnover and hiring proactively, to creating environments where employees stay, grow, and thrive.

Josh also opens up about the risks of entrepreneurship, the role of mentorship, and his newest venture: writing a children’s book. This conversation is packed with practical takeaways for leaders at any level who want to build stronger teams and a better future for the industry.

• Collaboration isn’t just a soft skill — it’s how real work gets done.
• Strong cultures lead to lower turnover and higher engagement.
• Hiring should be proactive and aligned with company values.
• Organizational health is the foundation for long-term success.
• Leadership is shaped by both mentorship and personal experience.
• A growth mindset helps leaders navigate uncertainty and change.
• The cost of poor culture is often hidden — until it shows up in results.
• The future of manufacturing depends on how we lead today.

• 00:00 – Introduction to The Manufacturing Culture Podcast
• 01:10 – Josh McKain's Journey: From Accounting to Manufacturing
• 03:04 – Defining Culture in the Workplace
• 04:32 – Early Career Lessons and Transition into Manufacturing
• 07:58 – What Drives Employee Engagement
• 09:02 – Mentorship and Its Lasting Impact
• 10:42 – How Positive Leadership Experiences Shape Culture
• 14:58 – Proactive Hiring vs. Hiring in Crisis
• 17:13 – The Real Cost of Turnover in Manufacturing
• 19:41 – What Parenting Taught Josh About Leadership
• 25:26 – Advice for People Starting in the Industry
• 27:13 – Launching Henry Rose Consulting
• 27:41 – Risk, Fear, and the Leap into Entrepreneurship
• 31:39 – Business Development and Building Trust
• 32:37 – Team Alignment and the Importance of Vision
• 35:21 – Culture as a Competitive Advantage
• 41:21 – Employee Engagement and Leadership That Works
• 43:53 – Josh’s Take on the Future of U.S. Manufacturing
• 47:50 – A Lighthearted Close: Josh’s Children’s Book Journey

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Gina Tabasso, a powerhouse in industrial marketing whose career spans trade publications, Lean Six Sigma certifications, welding credentials, and a deep respect for the people who make manufacturing work.

Gina shares how she learned to speak the many “languages” of the industry—sales, marketing, operations, and shop floor realities—and why that fluency matters more than ever. From her time managing publications like Welding Design & Fabrication to launching her own firm, Barracuda B2B, Gina unpacks what makes great marketing in manufacturing—and why so much of what’s out there misses the mark.

They talk culture, storytelling, the future of the workforce, and the tension between compassion and success in a field that’s both evolving and enduring.

Whether you're on the floor, in the front office, or helping companies grow from the outside, this is a conversation about connection, clarity, and the kind of leadership this industry needs now.

• Culture in manufacturing needs to evolve—and that shift starts with listening.
• Certifications like Lean Six Sigma and Sandler Sales create a strong foundation for marketing that works.
• Sales and marketing can’t operate in silos—they need to collaborate, and speak the same language.
• Storytelling is more than branding—it’s how manufacturers make themselves understood.
• Applying process discipline (like Lean) to marketing builds measurable, sustainable growth.
• Resilience isn’t just a business trait—it’s a human one. And it’s everywhere in manufacturing.
• Automation is coming, but people—especially a well-supported workforce—remain central to the future.
• Compassion and professionalism are not opposites; they’re both essential for long-term success.
• Building a strong network is just as strategic as any marketing funnel.
• Self-care matters—even in a high-pressure, production-driven world.

00:00 Understanding Manufacturing Culture

05:39 Gina's Journey into Manufacturing

08:30 The Role of Certifications in Marketing

11:29 Insights from Trade Publications

14:26 Marketing Strategies for Manufacturers

17:21 The Importance of MEPs in Manufacturing

19:55 The Future of Manufacturing and Marketing

26:16 Emotional Investment in Work and Client Relationships

26:50 The Unique Story of Each Business

27:48 Understanding Customer Perception

28:40 Addressing Internal Culture and Client Relationships

30:06 Strategic Planning for Business Growth

31:54 Building a Valuable Network

33:02 Challenges in a Male-Dominated Industry

35:36 Navigating Job Loss and Career Transitions

39:03 Influential Figures in Gina's Journey

42:15 The Resilience of Manufacturing

46:55 Personal Insights and Advice for Marketers