Business Owner's Guide to Content Marketing

Want to plan your marketing for 2026?

If you feel stuck choosing between documenting your day or sitting down to create “perfect” content, you’re not alone. In this episode, we break down the real difference between documenting vs creating content as a business owner—and how to build a marketing system that does both, without burning you out.

You’ll learn why some owners feel more natural documenting their day on Instagram Stories while others feel safer creating scripted Reels—and how leaning too hard in one direction leads to stalled growth.

If your marketing looks great but isn’t bringing in the right clients, there’s a good chance it’s built for your ego—not your audience. In this episode of Making Creative Marketing, we break down what “selfish marketing” really looks like and how to shift into customer-focused content that actually converts.

In this episode of Making Creative Marketing, we talk about why so many business owners—contractors, dentists, med spas, interior designers, and creatives—unknowingly build selfish marketing that reflects their personal preferences instead of what their customers actually need to see and feel.

We unpack the difference between aesthetics-driven marketing and data-driven, customer-focused marketing, and why your logo, colors, polished content, and carefully curated brand shoots aren’t enough if your ideal clients don’t see themselves in your messaging. From overly scripted videos to perfectly staged photo shoots that never touch the real customer journey, we explore how ego quietly shapes your content—and quietly kills your results.

Have questions you want answered in the show: podcast@themakerycompany.com

If you're a solopreneur, realtor, or service-based business owner trying to grow without burning out, this episode of The Creative Marketing Content Podcast breaks down the core systems you must have in place to stay organized, consistent, and profitable.

We dive into practical, beginner-friendly tools and workflows that simplify your marketing, help you manage leads, and keep your business running smoothly — even when you’re wearing every hat.

1. Why every solopreneur needs a real CRM (not your Gmail inbox)

We walk through how to classify your contacts into a simple sales pipeline: cold leads, warm leads, engaged prospects, active clients, and past clients. Understanding this structure helps you prioritize your time, track client communication, and make smarter marketing decisions.

2. How connecting a CRM and email marketing platform multiplies your results

Instead of manually emailing contacts one-by-one, you’ll learn how tools like Flowdesk, Mailchimp, or other email platforms help you segment your audience, automate follow-ups, and track open rates so you know what’s actually working.

3. Why solopreneurs struggle with social media consistency — and the 70/20/10 content system that fixes it

You’ll learn how to turn your high-performing posts into repeatable frameworks, experiment with new ideas, and create content that’s built to grow your business — not just chase trends.

4. How to structure your days to balance marketing and client work without burnout

We break down a simple schedule model that helps you grow your business in the first half of the day and fulfill client work in the second half — a realistic structure that keeps both sides of your business healthy.

5. How automation pulls you off the “content treadmill”

By setting up automated nurture sequences, segment-based emails, and recurring campaigns, you create opportunities for leads to reconnect with you — even months after you've spoken. These systems generate business quietly in the background.