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Highlight Worthy

• X offer is for (dream client identifier) who is ready to go from (where they are now) to (where they want to be) and do it without (1-3 things you dont value aka what they dont value either)
• Right now you are trying to (unsupportive actions and distractions) when what you really need to focus on is (supportive action)
• Heres how we do this inside X offer, give context on how you do this work inside your offer
• X offer isnt for you if…
• X offer is for you if…
• When youre ready for XYZ (tangible outcomes) CTA.
• This is exactly how i/my client did this in our x month container (screenshots of clients wins) CTA

T Chart Your Offers.

• Offer name / banner
• This is for you if… Transformation
• Features and benefits
• Price
• Length of offer

Before / After Program

• You before X offer…
• You after X offer…
• LINK TO SALES PAGE

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Storytelling:

Micro Moments (the day to day shifts, struggles and success)

Macro Transformations (what the day to day micro moments create over months at a time ALL AT ONCE.)

From both personal and client perspectives.

Both lead to a positive change, desired result

The goal of story telling is for your dream clients to see themselves in you and your clients stories of struggle and success.

Format to follow (loosely)

• The problem, the starting point, the struggle, point a
• The where you are now, the desire, the positive, point b
• The lesson, the breakthrough, the vehicle
• The byproduct, desired result, what happened next
• Connect to offer and CTA

PLUG AND PLAY:

I (accomplishment) but not by (what you don't value hitting this accomplishment, they might be trying to do it this way, or this is what your competitors do) I did it (your way, what you do value).

→ share how doing it the way they've been doing it might work and thats how MOST people do it. but that they will go alot further alot fast doing it with your vehicle and this is the way those winning BIGGER do it.

→ by doing it with your specific vehicle, what roadblocks then can be avoided helping them get here alot faster? Or with stronger results?

→ and once these roadblocks are removed whats the byproduct? What did you specifically experience as the positive symptoms?

→ if you want (DESIRE) and you want to do it without… this is what we do inside X offer. CTA

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Reframing Hesitations / Objections

When it comes to your OFFER, what hesitations might your dream client have? For the selling you want to:

1. Address hesitation “if you think…”
2. Reframe hesitation “heres the truth…”
3. Connect to offer “which is why in x offer we / I…”
4. The byproduct “so you…”
5. CTA “dm me x to chat”

Think of objections you’ve received for this type of offer, write them down. You can follow a similar format as above for the objections but I wanted to give you a tangible prompt to implement a objection below:

Prompt:

Its not that you dont… (have enough time to workout and prioritize yourself as a mom)

Its that… (you havent worked with someone whos paved the way for you already and sustainably does it with 2 kids under 5)

Which is why ive created X offer because… (I was tired of watching moms feeling left out working out with single 20 something year olds who coffee to grab after as the only other thing on their to do list)

You don’t need… (the objection) alot of time.

You need… (the truth)

When youre ready for (outcome) CTA

Or

X leaders join x offer all the time because (how your offer supports these leaders)

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Answering Questions:

Prompt 1:

I got this question in the dms the other day…. Heres what I told her. This is why inside X offer we do… CTA

Prompt2:

My X offer client asked me X - heres what i told her and exactly why shes going to (the byproduct of doing this work) if you want X result too - CTA.

Clocking Assumptions:

You get to… (make multi five figures cash every month)

Without… (sacrficing client experience and being present)

Evidence (I… or my client…) heres why…

This is the work we are doing inside X offer.

X offer is for you if…

X offer is not for you if…

CTA.

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Problem / Solution Aware Selling

What's something your offer gives people that they really desire?

What's something thats stopping them from having this?

• Limiting belief
• Distraction
• Unsupportive action

How does your offer actually remove this problem?

What's the byproduct once they do?

Logistics of this offer with a CTA

PLUG AND PLAY:

If you want (secondary desire) and (primary desire)

But right now (problem - get super specific)

Its because (context sellllls baby - why is this problem happening)

Heres how we fix this inside of X offer.

(Share with them how the offer solves that problem)

And the byproduct?

• Thing 1 (remember the more specific the better)
• Thing 2
• Thing 3
• Then bridge to your offer:

If thats your goal for 2026 X offer is for you.

Heres what you get…

Features, why, byproduct

The investment:

The length of offer:
CTA.

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Embodiment:

Remember:

Embodiment, Context, Connect the dots, Invite.

The plug and plays to follow below are just the first part of the sell.

Embodiment 1:

I have (embodiment) because Ive (the hard things youve had to overcome or let go of to get here).

Embodiment 2:

I (embodiment) without (what it doesnt come with and this is what your people value it not coming with either) heres what I did do / heres what I didnt do. Connect back to your offer and end with a CTA.

Embodiment 3:

(embodiment) is my norm because I stopped getting distracted with… and instead focused on … -

Embodiment 4-7

I get results like (embodiment) because…

Im a fkn savage at (embodiment) because…

(embodiment) will be your norm too when you…

In X months from now (embodiment) being your norm will come down to doing (aligned action) today.

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