Meet Ara Katz, Co-Founder of Seed, the microbiome science company pioneering innovations in probiotics, prebiotics, and postbiotics. Seed’s work spans from gut and skin health to coral reef restoration—and even microbes in space.

Before founding Seed, Ara worked in media, design, and tech. After a personal health experience reshaped her perspective, she set out to reimagine how science is communicated.

In this episode, Ara shares how she and her team transformed microbiome science into a cultural movement, bridging the gap between cutting-edge science and everyday life.

In this episode, we get into:

• Why you can’t brand your way to trust
• Seed’s anti–gatekeeping approach to knowledge
• M- The most underrated ingredient in product design
• Launching the first vaginal synbiotic and evolving women’s health
• Why AI can be a tool for empowerment—not replacement.

This is: The Science of Trust

Welcome to the MADNESS.

Connect w/ Ara Katz & Seed

https://www.instagram.com/arakatz/

https://www.instagram.com/seed/

https://www.linkedin.com/in/arakatz/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Kristen Naiman, The RealReal’s Chief Brand Officer and the creative mind behind Kate Spade’s iconic Misadventure series with Anna Kendrick. Before The RealReal, she spent seven years at Isaac Mizrahi, styled Hanson (yes, the boy band), and began her career styling for Harper’s Bazaar, Teen Vogue, Paper, Nylon, The New York Times Magazine, and Rolling Stone.

This MADWOMEN episode is about creativity. But it’s also about our roles in capitalism. Kristen’s philosophy? True creativity comes from noticing the world around you, surrounding yourself with diverse voices, and really listening.

If you’re interested in…

✨ Sharpening your creative instinct

✨ Building the world you want to live in

✨ Challenging consumption cycles

✨ Creative leadership that lifts others up

✨ How a brand creates real value

✨ Why Misadventure became a viral phenomenon

✨ A secret way to use the The RealReal

…then join us for this week’s episode.

This is: The Art of Listening in a Noisy World: Capitalism, Creativity, and the Stories We Hear

Welcome to the Madness.

Connect w/ Kristen Naiman & The Real Real

https://www.instagram.com/kristennaiman/

https://www.instagram.com/therealreal/

https://www.linkedin.com/in/kristen-naiman-26449528/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Natalie Holloway, Bala’s Co-Founder, the brand that turned dumbbells into design objects and redefined what it means to move.

After a career in advertising, Natalie and her husband, Max, launched Bala with one goal: to make fitness delightful. From the cult-favorite Bala Bangles to collaborations with Ralph Lauren, Spanx, and Pucci. Bala has become a global symbol of play, color, and creativity in wellness.

In this episode of MADWOMEN, Natalie shares how Bala reimagined fitness—proving that design-led products do more than just sell.

Why you need to listen (even if you don’t have a physical product), because we get into:

• how design itself can be the product strategy
• why rest and movement are essential to building something that lasts
• the power of building your roadmap with your community, not just for them
• knowing when to protect the vision—and when to walk away
• saying no to influencers and yes to collaborations

This is: Designing for Delight: The Bala Way

Welcome to the Madness.

Connect w/ Natalie Holloway + Bala

https://www.instagram.com/natalieholloway/

https://www.instagram.com/bala/

https://www.linkedin.com/in/natalie-holloway-bab86521/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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