Couverture de Lion's Share: The Research Cast

Lion's Share: The Research Cast

Lion's Share: The Research Cast

De : Lion Share Productions
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 The Lion's Share is a podcast created by Penn State Smeal's Executive DBA students. Each episode dives into a single research paper, with two students unpacking its design, theory, and impact. Together, they explore how research informs both business scholarship and real-world leadership practice, giving listeners the lion's share of insight in every conversation.2025 Economie Management Management et direction
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    Épisodes
    • ENTR 820 | Session 5 | Developing an Innovation Strategy

      ENTR 820 | Session 5 | Developing an Innovation Strategy
      Feb 10 2026

      ENTR 820 | Session 5 | Developing an Innovation Strategy

      Summary:

      An innovation strategy is a deliberate framework that aligns an organization's development of new products, services, and processes with its overarching business objectives to drive growth and maintain competitive relevance. It provides essential guidance for idea generation, project selection, and organizational culture, ensuring that innovation efforts are intentional rather than reactive. To navigate uncertainty, organizations use strategic analysis tools such as SWOT and PESTEL, as well as scenario planning to explore multiple future possibilities and challenge narrow mental maps. Key methodologies within this strategy include business model innovation using the Business Model Canvas, the creation of new market spaces through Blue Ocean Strategy, and the monitoring of disruptive technologies and S-curves to time market entries effectively. Furthermore, modern innovation often relies on open innovation and collaboration within ecosystems to access external expertise and reduce time-to-market, ultimately aiming to deliver "excitement features" that provide significant differentiation and customer satisfaction.
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      16 min
    • ENTR 502 | Session 5 | The Business Model Canvas Strategy

      ENTR 502 | Session 5 | The Business Model Canvas Strategy
      Feb 9 2026

      ENTR 502 | Session 5 | The Business Model Canvas Strategy

      Summary:

      A successful startup requires a viable business model that effectively balances the Customer Acquisition Cost (CAC) against the Customer Lifetime Value (CLV) to ensure long-term profitability. CAC is the total cost of convincing a potential customer to purchase a product. For a business to be sustainable, the value a customer brings over their lifetime should be significantly higher than this acquisition cost. To strategically design and visualize these models, entrepreneurs frequently use the Business Model Canvas, a tool comprising nine building blocks—including Customer Segments, Revenue Streams, and Cost Structure—that illustrate how an organization creates and captures value. A critical component of this canvas is the Value Proposition, which must be clearly quantified by comparing a customer's current "as-is" state with the "possible" state achieved through the product's benefits. Because high acquisition costs and a lack of clear financial planning are leading causes of startup failure, businesses must continuously monitor these metrics and iterate on their strategies to achieve scalable growth.
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      16 min
    • ENTR 820 | Session 4 | Architectures of Service Innovation

      ENTR 820 | Session 4 | Architectures of Service Innovation
      Feb 3 2026

      ENTR 820 | Session 4 | Architectures of Service Innovation

      Summary:

      Service innovation is defined as improving an existing product or service and serves as a vital economic driver in advanced nations, where the service sector can account for approximately 80% of employment. Because services possess unique characteristics such as intangibility, heterogeneity, customer contact, and perishability, they are often more difficult to conceptualize and evaluate than physical goods. To manage these complexities, organizations use structured models like the Pentathlon Framework and tools such as service blueprints to map customer journeys and close the gap between customer expectations and actual delivery. While innovation styles vary by sector—ranging from servitization in manufacturing to social innovation in the nonprofit world—successful implementation requires a shift toward outside-in thinking and a clearly defined business model to ensure profitability. However, a significant barrier remains the reluctance of senior executives, who may view innovation as a financial risk. Innovators must therefore use strategic language about upselling, cross-selling, and customer retention to justify investment and secure necessary support.
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      18 min
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