Summary and important notes: createandearn.com/sm

After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...

LinkedIn.

Why? That's what we tried to find out in this episode.

Follow Moe: https://www.linkedin.com/in/moechoice/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

02:02 Transitioning to LinkedIn for Marketing

03:54 Building a Hospitality Consultancy

06:40 Adapting to the Pandemic and Online Learning

08:42 Understanding Client Niches and Pain Points

11:42 The Importance of Human Behavior in Business

13:33 Strategies for Effective Outreach on LinkedIn

15:40 The Future of LinkedIn Marketing

24:47 The Motivation Behind Content Creation

26:17 Understanding Warm Leads and Engagement

28:59 The Importance of Personalization in Outreach

31:31 Building Genuine Connections

33:07 The Principle of Giving Before Asking

35:37 Making Prospects Feel Seen and Safe

38:13 Understanding Human Behavior in Marketing

40:10 The Importance of Owning Your Audience

42:32 Valuing Your Skills as a Solopreneur

45:24 The Power of Asking for Help

Summary and important notes: createandearn.com/sm

Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!

Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/

Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

01:40 Video on LinkedIn...

02:29 The Importance of Video for Founders

05:10 Overcoming the Fear of Recording Videos

07:59 Tools and Techniques for Video Production

10:37 Creating Engaging Video Content

13:11 Maximizing Video Reach Across Platforms

15:52 The Role of AI in Video Editing

18:33 Building Trust Through Video Content

21:06 Streamlining Video Production for Founders

23:34 Defining Goals for Content Creation

25:44 The Power of Long-Form Content on YouTube

28:30 The Importance of Video Packaging

31:45 Repurposing Content Across Platforms

33:23 Leveraging Video for Lead Generation

43:53 Overcoming Reluctance to Create Video Content

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/

Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/