In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed.

What You’ll Learn in This Episode:

• Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunity
• The exact 3-part weekly content strategy Scott recommends (hint: variety matters!)
• How to turn your LinkedIn profile into a lead-generating homepage
• Why LinkedIn newsletters are the most powerful tool on the platform right now
• How to use LinkedIn Live and Events to build credibility (without being pushy)
• The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!
• Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)
• Tips on filtering your network and connecting with the right people

This is one of those episodes you’ll listen to more than once…it’s that good.