How does lighting affect how we tell stories? Avraham Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design interview David Woody of the Griffin Museum of Science and Industry? They look at how storytelling is affected by lighting. How can we improve lighting and storytelling to have them intersect? The conversation reveals how much lighting can leave the imprint of a story on us, and how much it adds to the emotional connections we have with each other and to the stories we tell.

In This Episode:

· (00:00) Introduction to the Griffis Museum of Science and Industry

· (03:16) David Woody’s Unique Role and Background

· (09:24) The Intersection of Storytelling and Design

· (12:27) The Importance of Lighting in Storytelling

· (24:18) Celebrating Innovations and Addressing Challenges

· (34:23) The Intersection of Storytelling and Experience

· (37:42) Designing Emotional Connections in Spaces

· (53:24) Future Innovations in Lighting Design

· Would you be interested in sponsoring our podcast? Reach out to us.

· Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:

David Woody: https://www.linkedin.com/in/david-woody-2713172

Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/

Can you quantify why lighting matters—or does defining it ruin everything?

Avi Mor of Mor Lighting and Lisa Reed of Reed Burkett Lighting Design record live from ArchLight Summit 2025, exploring a fundamental question: does lighting matter? They tackle the industry's most pressing challenge—proving the value of professional lighting design in every project type. Why do affordable housing developments consistently exclude lighting designers despite their residents' critical need for quality light? The conversation reveals an uncomfortable truth: good lighting remains indefinable, immeasurable, yet undeniably essential. Their solution? Show the bad to prove the good.

In This Episode:

• (00:00) Does lighting matter? Industry perspectives on value

• (10:06) Luminaire level lighting control without sensors

• (13:46) AI integration in lighting software and design tools

• (18:45) Where lighting design has the most impact

• (24:10) The challenge of proving lighting ROI in affordable housing

• (29:03) Why good lighting can't be quantified with metrics

• (36:26) Publishing lighting projects: what makes a compelling story

• (40:36) Limited budget museum design best practices

• Would you be interested in sponsoring our podcast? Reach out to us.

• Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:
ArchLight Summit: https://archlightsummit.com/
Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/

What's the connection between lighting control systems, circadian rhythm, and designing for neurodivergent building occupants?

David Euscher, national board chair for the American Society of Interior Designers (ASID) and interior designer based in Houston, discusses the critical relationship between interior design and lighting with hosts Lisa Reed of Reed Burkett Lighting Design and Avi Mor of Morelites. Can you really design a space without considering how light reveals it? The conversation explores professional licensure challenges, the 2014 friendship agreement between ASID, IES, and IALD, and strategies for bringing lighting professionals onto project teams early. Euscher shares compelling project stories, including work on Texas Children's Hospital where lighting designers fundamentally changed how dimensional spheres were illuminated. The discussion addresses human health standards, ASID's annual Trends Outlook Report, and why creating variety in lighting environments matters for both neurotypical and neurodivergent building occupants.

• (00:00) David Euscher's interior design career and role as ASID national board chair

• (05:56) Collaboration between ASID, IES, and IALD - the four visual design disciplines

• (13:41) Professional licensure and making the case for lighting specialists

• (22:27) Daylight automation, control systems, and human health standards

• (30:09) Project stories - Texas Children's Hospital and historic renovations

• (34:50) Favorite illuminated spaces - Nasher and Kimbell Art Museums

• Would you be interested in sponsoring our podcast? Reach out to us.

• Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:
David Euscher LinkedIn: https://www.linkedin.com/in/david-euscher-asid-iida-ncidq-well-ap-01ba8b50/
Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/