Most law firm owners approach hiring like they’re trying to put out a fire with a garden hose.

You’re busy, the cases are piling up, and suddenly you realize you needed help months ago. So, you do what most of us do when we're desperate: you hire based on a "good vibe" and a resume that looks decent enough.

The problem is that most lawyers aren't actually good at hiring because they do it so rarely. It’s an expensive skill to learn by trial and error.

In this session from the GLM Summit, Jay Henderson hits the reset button on that entire process. He looks at your firm through a very specific lens: people, tasks, and systems. You can spend all year building perfect systems, but if the people running them aren't the right fit, everything is going to feel a lot harder than it needs to be.

Jay gets incredibly practical here. He explains why you need a "superstar profile" before you even think about posting a job ad, and how to write that ad so you attract actual talent instead of just anyone with a pulse.

One of the best parts of this talk is when he dives into the "gut check." We’ve all had that feeling that something is off with a candidate, but Jay explains why your intuition shouldn't be your entire strategy. He brings in tools, score sheets, and structured interviews to help you stop "selling" the job to the wrong person just because you ran out of questions to ask.

In this episode, you’ll learn:

• Why your firm’s growth is limited by your "people part" and how to fix it
• The exact steps to create a profile of what "good" actually looks like for any role
• How to stop hiring based on desperation and start using a consistent process
• Why your gut feeling is a great warning sign but a terrible hiring plan
• How to avoid the "bad hire tax" that drains your time and bank account

If you want to build a firm where you actually enjoy showing up on Monday morning, you have to stop letting hiring problems become your full-time job. This episode shows you how.

Connect with Jay:

LinkedIn: www.linkedin.com/in/jaysrealtalent

Company: www.RealTalentHiring.com

Email: Jay@RealTalentHiring.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Everyone is talking about AI like it’s either the greatest thing ever… or the thing that’s going to replace lawyers entirely.

And honestly, both sides are missing the point.

In this episode from the GLM Summit, Dr. Cain Elliott breaks down what’s actually happening right now. Not the hype. Not the fear. What’s real, what’s changing, and what it means for how you run your firm.

There’s a moment early on where he shows the difference between older AI models and what exists today. It’s not a small upgrade. It’s a completely different level of capability. The kind that should make you pause for a second and rethink how you’re using this stuff.

But here’s where it gets interesting.

Instead of saying AI is here to replace lawyers, Cain flips the script. He makes the case that the firms who win are going to be the ones who use AI to handle the noise so they can double down on what actually matters. Judgment. Relationships. Guiding clients through decisions that aren’t black and white.

Because the truth is, the law has never just been about rules. It’s about people. And AI is not very good at being human.

You’ll hear:

• Why AI judges would be a terrible idea and what that reveals about your role as a lawyer
• How AI is changing marketing, intake, and client communication whether you like it or not
• The biggest mistake lawyers make when thinking about AI
• Why your clients might be more comfortable with this technology than you are

This episode is less about tools and more about perspective.

If you’ve been feeling behind, overwhelmed, or unsure how AI fits into your practice, this will help you see where things are actually going and where you still have the advantage.

And it might change how you think about your role moving forward.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions.

Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game.

In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a month in SEO… and why that bet paid off in a massive way.

But this isn’t just about big budgets.

Jason breaks down how ChatGPT and AI search are really choosing who shows up as “the best,” and why most lawyers are completely misunderstanding what’s happening behind the scenes.

You’ll hear:

• Why AI search still relies heavily on traditional SEO
• The concept of “topical authority” and why it’s becoming non-negotiable
• What separates firms that dominate search from those that disappear
• Simple, tactical things you can actually implement without a massive team

There’s a moment in this episode where you’ll probably realize that your current marketing strategy is either quietly working… or quietly failing.

Either way, you’ll know what to do next.

This is one you’ll want to listen to twice. And then hand off to whoever touches your marketing.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn