🏎️Life After NASCAR: Blake Koch on FilterTime and Entrepreneurship.

In Episode 19 of Between 2 Hats, hosts Patrick Osman and Phillip Burton sit down with Blake Koch, former NASCAR driver and founder of FilterTime, to unpack one of the most unexpected transitions you’ll hear — from professional racing to building a fast-growing, customer-first business.

Blake shares how being unexpectedly let go from NASCAR forced him to reinvent himself, why a frustrating trip to buy air filters sparked a business idea, and how obsessing over customer experience became the foundation of FilterTime’s growth. From partnering with Dale Earnhardt Jr. to expanding into property management and healthcare, this conversation dives deep into what it really takes to build a company that lasts.

The episode also explores the physical and mental demands of professional racing, the future of NASCAR and electric vehicles, the discipline required to compete at the highest levels, and why making life easier for customers is the real product every business is selling.

Whether you’re an entrepreneur, real estate operator, business leader, or just someone navigating a major career pivot, this episode delivers real lessons on resilience, belief, and building with intention.

📢Tune in to Between 2 Hats every Wednesday on YouTube, Spotify, Apple Podcasts, iHeartRadio, and more. Subscribe & hit the bell 🔔 so you never miss an episode!

📲 Follow us on social media:
📸 Instagram: @between2hats
📘 Facebook: Between 2 Hats LFG