It's 2026. What does this mean for coaches?

Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.

Listen to hear more about:

• Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category
• The bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both ends
• What AI will threten, and what it won't
• Why "culturally neutral" coaching is becoming a liability, not an asset

These shifts are already happening. What's your move?

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.

Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead.

You’ll learn:

• The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)
• How to shift out of your emotional enthusiasm and into your client’s lived experience
• Why your passion is fuel — but not the message
• Real examples of how to transform “I’m passionate about helping ___” into grounded, client-centered language
• The 5-question checklist Simone uses to audit her own copy before publishing
• The simplest form of “market research” (that isn’t corporate, gross, or extractive)
• How to let your passion shine through your work, not through over-excited marketing that confuses your audience

If your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever.

In this episode, Simone covers:

• The trap of self-centric excitement
• How passion can distort clarity
• The difference between information and value
• Why people hire expertise before enthusiasm
• How to write copy that speaks to their problem, in their language
• When passion becomes a bonus — not the hook

Your passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.

Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future.

You’ll hear about:

• Why your future owes nothing to your past (and why you don’t need to “get everyone on board” with your changes)
• How to quietly drop old topics, dynamics, and spaces that no longer feel aligned
• A loving reminder that nobody is tracking your every move the way your brain thinks they are
• How showing up as your current self naturally attracts new people who love this version of you
• The radical truth that everyone has been the asshole in someone’s story—and why that doesn’t disqualify you from leadership, love, or visibility
• How extending more grace to your own messiness expands your capacity to love others as they are

This episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business. You’re allowed to grow. You’re allowed to change. And you’re allowed to start showing up today as the person you actually are now.