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LevelUp

LevelUp

De : Unity / Melissa Zeloof
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 Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.Copyright © ironSource
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    Épisodes
    • Chirag Ambwani | The data of LiveOps with Sensor Tower

      Chirag Ambwani | The data of LiveOps with Sensor Tower
      Oct 27 2025

      In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOps data to make better, more profitable games.

      Chapters
      • (00:00:00) - Interview
      • (00:00:29) - Stumbling Into the Game Industry
      • (00:03:06) - Sensor Tower
      • (00:04:56) - Sunstar on LiveOps & the
      • (00:08:49) - Do Studios Over Focus on Monetization?
      • (00:11:46) - How to Market Your Game to a Consumer
      • (00:13:46) - First-Time User Experience
      • (00:18:39) - What's A B Testing in LiveOps?
      • (00:21:30) - Can We Predict Player Behavior in Game?
      • (00:24:16) - Predictive Analytics in Game Development
      • (00:26:32) - Top Executives: Live-O-S
      • (00:30:14) - How to Keep Your Game Fun Long Term
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      32 min
    • John Wright | The new mobile market according to John Wright

      John Wright | The new mobile market according to John Wright
      Jun 3 2025

      In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.

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      45 min
    • Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

      Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games
      Feb 26 2025

      In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

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      38 min
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