This week on The Big Thing, Richard and Ryan pull apart the biggest ads from the Super Bowl and ask the question everyone in marketing is thinking: were they actually any good?

From celebrity overload to AI-assisted production, we look at what worked, what felt lazy, and what a £7m media slot really buys you in 2026. We chat through standout moments, including the Amazon Alexa spot featuring Chris Hemsworth and debate whether star power and nostalgia are replacing proper creative thinking.

Part five of LOOP's six-step strategy, 'Governance,' explores the importance of brand consistency across in-house campaigns using MarTech and brand guidelines.

Starting a business is often seen as a daring leap into the unknown, but for many entrepreneurs, it is a natural evolution of their experiences and passions. In a recent podcast episode, we dive deep into the story of Antoinette Ross

Antoinette is a successful business founder & director of Withinsight. A company she started 16 years ago. She shares her experiences in founding her business, the importance of emotional well-being in the workplace and the lessons she has learned from University in the 90s to now in 2026.

We also touch on the impact of education on career choices and the evolving corporate landscape, emphasizing the need for emotional intelligence and leadership in business success.