I recorded this episode at 2am after weeks of broken sleep. Apparently it’s the Wolf Moon, which feels oddly fitting given how heightened everything feels right now.

There is a lot happening at once.

I share my excitement about stepping into the role of Regional Kent Director at Global Woman Club. It feels like a big moment. Energising, meaningful, and slightly overwhelming all at the same time. I talk about why I want more female founders to join the community, and what this next chapter represents for me.

At the same time, I’m deep in fee proposals, pricing bravely, and stretching myself financially in ways that feel uncomfortable but necessary. There is real momentum building - growth often asks more of us than we expect.

This episode explores what it’s like to hold highs and lows simultaneously. Excitement alongside pressure. Gratitude alongside overwhelm. I talk about the reality that sometimes the decisions that move us forward are tough ones, and they rarely arrive neatly wrapped or perfectly timed.

I also reflect on the importance of leaning into your tribe. Sharing what’s actually going on. Asking for help rather than trying to carry everything alone.

I pose a few questions for you to consider in your own business:

• How do you feel about WhatsApp groups? Supportive and connective, or distracting and overwhelming?

• Are you running your business entirely through virtual meetings?

• Are you getting out and meeting people face to face, or has convenience taken over connection?

I talk about why making time to enjoy the fruits of your labour really matters. Why slowing down enough to cherish close friends and family is not indulgent, but essential.

Enjoy the listen, and follow me on socials:

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Big love until next time. Dee xx

My journal after Christmas. It was a great end to the year. In this chapter of the Success Coach Journal, I'm sharing how the year finished up for me...

- After finishing my book, I found the wonderful people to publish for me. There's so much to do.

- And another book that I've been sitting with for nearly 20 years is finally finished. This is something very close to my heart. It's a book for construction industry professionals, bringing the intentions of the Equality Act law back to the table so that leaders can make decisions with confidence, without feeling the need to tick boxes or meet quotas.

I'm psyched for this year.

Enjoy the listen, and follow me on socials:

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Big love until next time. Dee xx

This week has been an emotional one and it’s taken me inward in ways I didn’t expect. I watched Limitless with Chris Hemsworth and it really landed. The focus on supercharging the brain through physical fitness and spiritual wakefulness made me think deeply about learning itself, and pushing personal boundaries, and endurance. The effects on the brain are enormous. It reminded me that growth isn’t accidental. It’s intentional.

I recorded three podcast episodes this week and each one awoke something in me. In my conversation with Kerry, we talked about weight and how taking care of ourselves directly impacts how we show up in life and business. That conversation triggered a real emotional awakening for me. A genuine puzzle piece falling into place.

My conversation with Rebecca centred around reinvention and change, and my divorce came up. It was emotional and raw, but necessary.

I also reached out to my brother, Les, which helped me finally let go of a relationship that had been challenging and energy depleting. As we evolve, some relationships simply can’t come with us, and that realisation was a shake up.

I won’t pretend this week was easy. I only trained twice in #My5amClub routine, I ate without care, switched my mindset off, and physically I can feel it.

This week reminded me that emotional strain always shows up in the body. And yet, alongside all of that, there’s been real momentum.

We had a powerful Mastermind gathering hosted by Lisa Johnson, met outstanding women, and I found my hybrid publisher for my book - no Amazon self publishing this time. I’ve also found the person who will be writing the foreword, a true powerhouse, and I’m beyond thrilled. On top of that, a course I've written for graduate surveyors has been CPD accredited, which I’m incredibly proud of.

Despite the emotional roller coaster, I've learned a lot about myself, I've cleared some sh*t and I've achieved. So I’m looking forward to 2026 with excitement. Growth isn’t always neat, but it’s always revealing.

Shout Outs:

Kerry Boland: Sales Expert Pouvanart (Pooh) Taechakumput: Property Rebecca Nwankwo: Mindset Queen Lisa Johnson: Business Strategist/Menor Sophie Milliken MBE: Publisher Les Best: Counsellor

When momentum starts to build Limitless by Dee Airey

This week’s Success Coach Journal is a reflective look back at a week where I could feel momentum building. Not in a frantic way, but in a steady, purposeful way that reminded me something meaningful is unfolding.

One of the biggest lessons for me this week has been around money and intention. I’ve realised that just because I have money doesn’t mean I need to spend it freely or use it as a quick fix. Wealth, for me, is about discernment. About knowing when spending is genuinely helpful and when it’s simply avoiding discomfort. A money mindset issue right there.

My routines have been a real anchor this week. Early mornings, training hard, time in meditation and gratitude, studying the Bible, and daily self reflection have helped me stay clear and centred while everything around me continues to expand.

I also share how much joy I get from spending time with our racehorses. It’s my escape from work and responsibility, and it’s where some really exciting conversations have started. This week, those conversations with Fionn McSharry led to exploring the idea of creating a female horse racing syndicate and/or a women in horse racing network, which aligns beautifully with my plans to move forward with a Women in Business Network franchise in York.

A huge milestone for me this week is that my book is finished. Writing it, especially weaving in my story from way back when, has been deeply healing. In this episode I share a short extract that speaks to identity, self trust, and choosing who you are rather than chasing what you think you should have.

Friendship has also been a strong theme. I travelled down south to spend time with my lifelong friends, navigating trains and tubes despite my dislike of public transport, because they are worth it. These friendships ground me, even though we are all different. They are my family.

From a business perspective, there’s been solid progress. I’ve had interviews booked, leadership coaching proposals out, and I’ve welcomed a new one to one coaching client from the US. l can feel a balancing excitement with very real nerves.

I close this episode with a reminder that momentum doesn’t come from waiting until everything feels comfortable. It comes from consistent action, self trust, and backing yourself even when you’re unsure.

New episodes of The Success Coach Journal are released every Saturday as part of the Limitless by Dee Airey podcast.

This week I found myself pushed out of my usual rhythm and into places that made me wobble. From Tunbridge Wells losing its water supply to two parties in a single day, I had more moments of discomfort than I usually sign up for. Networking has never been my thing but I leaned in anyway.

I walked into events alone. I introduced myself even when my heart was in my mouth. I met incredible women I wouldn’t have met otherwise. And in the evening I found myself being recognised by people who have followed me online for ages. A few even asked for photos which still feels surreal to me.

The week didn’t stop there. I had a meeting about buying a WIBN franchise in York which would pull me into a whole new world of leadership and connection. And on Wednesday night I made a decision that surprised even me. I am headed to Miami in 2026 for a high ticket mastermind and I’ve been invited to deliver a workshop there. Me. Coaching. In Miami. None of these opportunities would have appeared if I hadn’t been willing to stretch myself.

I ended the week in the north where I always feel calmer and more creative. Reflecting on everything, the theme was obvious. Comfort zones are a killer. Every meaningful moment came from choosing discomfort over familiarity.

In this episode I share the stories from my week, how they pushed me and the insight I want you to take into your own life. You do not need to feel confident before you act. Confidence follows action. One small step outside your comfort zone can shift everything.

In this episode you’ll hear: • What happened when I pushed myself into rooms I normally avoid • The surprising conversations that came from being visible offline • Why buying a WIBN franchise might be my next big stretch • How a Miami workshop invitation landed in my lap • The real truth about comfort zones and growth • A reflection to carry into your week

A question for you: Where have you been staying comfortable for too long, and what might shift if you take one small step outside that familiar place?

New Chapter every Saturday morning.

You were this driven woman in what seems to be a previous life.

This is for the women over 40 who’ve ever woken up, looked in the mirror and thought, “Who the hell am I?”

Let’s talk about it.

Because once upon a time, you knew exactly who you were. You were in a great job in your twenties, maybe even thirties. You were driven, ambitious, living life on your terms.

💎 Free Guide: @deeairey.successcoach

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“Your identity starts to fade and you're taking care of everyone else - but deep down you remember the amazing person you are, and this is your time to shine. ”

xxx

Everyone talks about clarity - but few truly understand what it is.

In this episode, Dee dives into the real meaning of clarity and why it’s far deeper than vision boards or business plans. She shares how true clarity isn’t about knowing all the answers - it’s about knowing yourself.

Dee explains why so many women feel stuck, overwhelmed, or directionless even when they’re doing “all the right things,” and how finding clarity acts as a compass that guides every decision, goal, and next step.

If you’ve ever felt lost, confused, or like you’re doing too much without moving forward, this episode will help you pause, reflect, and reconnect to what truly matters.

Where in your life do you feel unclear right now? Instead of rushing to fix it, ask yourself: “What am I pretending not to know?” You already have the answer — clarity just helps you see it.

💎 Free Guide: @deeairey.successcoach

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“Clarity isn’t about knowing everything. It’s about trusting yourself enough to take the next right step.”

xxx

In this deeply personal episode, I share the real story behind my lifelong confidence struggles - and how an experience at just eight years old shaped how I saw myself for decades.

From hiding behind weight and self-doubt to reclaiming my authenticity and freedom, I open up about what it truly takes to rebuild confidence from the inside out.

You’ll discover how to identify the single thread that might be holding you back, and why clarity is the first step to unlocking lasting self-belief.

If you’ve ever questioned your worth, doubted your abilities, or hidden parts of yourself to feel safe, this episode will speak directly to your heart.

What’s your thread? What’s the one area where you’d love to feel more confident right now? It may feel like a list of things, but there’s usually one truth to face that unravels everything else.

💛 Free Guide: HERE

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“Confidence isn’t something you find. It’s something you build - one layer, one truth, one thread at a time.”