Posting on social media isn’t the same as marketing. In this episode, we break down the difference—and why it matters.

Most healthcare practices know social media should be part of their marketing, but what does that actually look like in practice? In this episode, Grace and Paul talk about the real opportunity (and the common mistakes) when it comes to using platforms like Instagram and TikTok to attract patients.

Whether you're running a dental office, a med spa, or any patient-facing practice, you’ll learn how to stop treating your feed like a bulletin board—and start using it like a trust-building machine.

What You’ll Learn:

➡️ The difference between posting and marketing—and why most healthcare practices are stuck in bulletin-board mode
➡️ What actually works on social media for healthcare: patient testimonials, doctor profiles, and platform-optimized education
➡️ Why credibility content (like polished videos) matters more in professional services than almost anywhere else
➡️ How to balance connection and professionalism in your content—without feeling cringey or fake
➡️ The one question every practice should ask: “Are we talking to patients—or in front of them?”

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with a healthcare provider who needs a better content strategy

Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media

Credits:
A Griffith Media production.
Recorded at Big Screen Studios, Dallas, TX.
Produced by the Griffith Media team.

Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach.

Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow.

You’ll hear how their very different paths (video production and education) shaped the way they think about branding, leadership, and growth—and why they believe every business should put more of their story out front.

What You’ll Learn:

➡️ Why scrappy starts lead to strong leadership. From Paul’s church tech days to Grace’s classroom experience, learn how working with limited resources shaped how we build teams today.

➡️ How to grow your business without doing everything yourself. We talk about moving from “one-man show” to leading a team—and how founders can make that shift without burning out.

➡️ Why telling your story isn’t optional—it’s a business advantage. Your background, your values, your mission—these aren’t fluff. They’re brand fuel.

➡️ The truth about consistency. Grace shares how teaching taught her the real power of repetition—and how that applies directly to your marketing.

➡️ How to attract the right people to your team. When you create momentum and opportunity, good people want in. We’ve lived it—and we’ll show you how it works.

Our Agency → https://www.griffith.media

The Studio → https://www.bigscreentx.com

Support the Show:

✅ Follow/Subscribe so you never miss an episode

✍️ Leave a quick review (tell us your favorite takeaway)

📲 Share this with another founder building their brand from the ground up

Follow Us:

Instagram: @griffith.media

LinkedIn: Griffith Media

Credits:

A Griffith Media production.

Recorded at Big Screen Studios, Dallas, TX.

Produced by the Griffith Media team.

Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible).

What You’ll Learn:
➡️ The real pros and cons of using AI in creative industries
➡️ How AI is shifting job roles—not stealing them
➡️ Ways to use AI for ideation, organization, and creative direction
➡️ Common AI myths (and instant reactions to each)
➡️ Why AI makes the creative brief even more important

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/brief

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or marketer navigating the AI wave

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffithmedia

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.