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Know the People You Serve.

Know the People You Serve.

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This week on Unseen Atlanta, we sit down with Brooke Hempel, Senior VP of Research at Pinkston and Vice Chair of Atlanta Mission’s Board.

Brooke believes that nonprofits can only truly live out their missions by understanding people. In this episode, she shares why data is an act of stewardship, why excellence in marketing builds trust, and how the next generation’s search for hope could reshape the future of giving.

It’s a conversation about faith, insight, and what it really means to know the people you serve.

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