Last week, I gave you my Presentation Skills Checklist. And step one in that checklist was to know your audience.

Listen to any speaking coach, go to any Toastmasters, attend any presentation seminar, you will hear a single phrase over and over. “Know your audience.” Sounds really good too. When we hear the phrase, we think, “Well, of course. That makes sense.” But what exactly does “know your audience mean?” Is there a formula to help a speaker know his or her audience better?

Well, yes, there is. In fact, every presenter should use this formula before creating any speech or any PowerPoint slide. Because the answers that you get from following the formula will greatly change what content you cover in your presentation. The answers will also allow you to change your delivery so that your audience is more likely to agree with you.

So, on today's episode, I'll show how to research your audience and identify exactly what they need to take away from your presentation and why. If you understand this, design great presentations and reducing presentation nervousness is a piece of cake.

Show Notes: Know Your Audience before Designing Presentation

(https://www.fearlesspresentations.com/know-your-audience-before-designing-your-sales-presentation/)