Kayla Greaves | What Happens to Beauty Journalism When Influencers Take Over?
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Kayla Greaves | What Happens to Beauty Journalism When Influencers Take Over?
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In this episode of Kronikled, Kelsey sits down with award-winning journalist and beauty expert Kayla Greaves to explore how media, marketing, and culture collide in the digital age. Kayla unpacks the rise of influencers in the beauty world, the power of earned marketing, and what it means to be an expert in an era where everyone has a platform. She also shares her perspective on AI, why media literacy is critical, and her personal love for analog practices that keep her grounded. It’s a thoughtful, timely conversation on authenticity, authority, and the future of storytelling.
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