A digital product ecosystem is a connected system of assets, like microlearning, mini-courses, and webinars, built from your real expertise designed to duplicate your knowledge at scale without requiring you to show up live all the time.

If you are a service based business who is booked out with clients, thriving in business, but lacking time to create your learning resource, this episode ties it all together.

You have all the elements working for you and have probably built the right pieces. The last part is the someone to create the structure that connects everything you are doing into a system that works for your clients, for your revenue, and for a business that doesn't rely on you showing up everywhere.

You'll hear:

• Why you don't need another product
• What a digital product ecosystem can do when it is built well
• Why your expertise is the one thing AI can't touch
• What to build first
• 3 questions to determine where your ecosystem is today

Digital products should be connected and intentional. Ready to map what you have and figure out how it all connects? The Digital Product Infrastructure Audit is the place to start! Book online.

We're hearing a lot about memberships lately. Recurring revenue, predictable income, and building a community of people coming back each month.

It sounds familiar. Kind of like what we heard about courses five years ago. The membership failure rate is tracking in the same way too. Not because they don't work, they can, just like courses, but the designs are all over the place.

This episode is for the business owner who launched a membership but is drowning in content creation or the one wondering if this is the right move for their business. Like any digital product, they have to be built to work with your business not just opened for fun.

In this episode:

• How the course model and membership model compare
• The three common design failures of most memberships
• Where instructional design and adult learning theory can help you from an instructional designer
• When a membership is the right move and what to build if it's not

Building a membership could be the best move for your business or it could become your second job. If it doubles your work, it's the design, not you.

If you want to figure out which digital product model fits your business right now, book a Digital Product Infrastructure Audit with Katy. Book online to get started.

I just got back from the Creative Educator Conference in Dallas. I need to tell you what happened because I think there is something in it for every business owner, especially the introverts.

Walking into a room full of strangers and starting a conversation is literally my nightmare. But I went and did it anyway. I introduced myself to people, told them what I do, got some blank stares, but it was what happened after that I have to share.

We are talking about the BS of staying in your comfort zone. Not in the way everyone talks about it though. Comfort zone dressed up as strategy. The staying vague, behind the scenes, waiting until you feel ready, it almost feels like you are being careful. But it can cost you so much of what you are building.

In this episode:

• Why comfort zone avoidance is keeping your expertise invisible
• Choosing courage over comfort at the conference and how you can too
• Why discomfort is not a stop sign
• What to do when you get a blank stare
• Three places to start this week

Expertise in your comfort zone stays invisible. Ready to figure out how to turn your expertise into a digital product? Book your audit to get started!