Focus sur la gestion des contenus en Afrique à l’ère du MAM de 3ᵉ génération : un panorama des tendances, des enjeux et des perspectives d’un marché en pleine expansion. Découvrez comment les médias et les entreprises du continent innovent pour tirer le meilleur parti de leurs données.

Dans cet épisode, Louis Matignon, CRO chez Perfect Memory et Malika Kechich, co fondatrice d’Activo, décryptent les différences historiques et les convergences actuelles entre MAM et DAM dans le secteur des médias, en pleinetransformation.

Ils abordent les enjeux clés comme la digitalisation des archives, l’indexation intelligente, la souveraineté des données, ou encore le rôle de l’IA dans la recherche, la traçabilité et la valorisation des contenus.

Une discussion nécessaire pour mieux comprendre les usages, les outils et les décisions structurantes à prendre face à la complexité des patrimoines audiovisuels de chaque entreprise.

On this episode, dive into Knowledge Graphs and learn why they offer the most efficient access to information. Explore the powerful synergy between AI, and Knowledge Graphs, and discover how they can revolutionize your data and content strategy. Featuring insights from Guillaume Rachez, VP Product at Perfect Memory, and Doug Kimball, Chief Marketing Officer at Ontotext, get ready to transform your approach to knowledge management.

An exclusive episode, live from the NAB Show, where we gain invaluable insights into the challenges and strategies employed by one of America's premier motorsports leagues to enhance efficiency and relevanee in their media asset management strategy Press play and discover how they build their brand and transform their sporting event into genuine emotional experiences.

In this Podcast, we challenge the notion that more data always leads to better decisions.

We delve into the importance of extracting valuable insights from data and emphasize the significance of contextualizing information. Through discussions on knowledge graphs and debunking misconceptions surrounding data lakes, we explore the essence of actionable intelligence.

Join us as we uncover the true value of data and how to transform it into meaningful outcomes. Tune in for enlightening insights on making the most of your data.

The discussion delves deeper into artificial intelligence (AI) and its heuristic processing capabilities, particularly in generative AI like ChatGPT.

The focus is on the challenge of ensuring the reliability of AI-generated data due to its probabilistic nature. Factual AI is introduced, highlighting the importance of knowledge organized via Knowledge Graphs for dynamic connection inference. In this context, one might ask whether AI is really intelligent?

Listen to know more