Why Your Marketing Isn’t Working Anymore – And What To Do About It!


In this episode of the Just Great People podcast, Barry Eustance sits down with Tracy Borreson to unpack one of the biggest issues facing leaders, marketers and founders today: modern marketing has become so complex that it’s stopped working.

Tracy argues that businesses are drowning in tools, automations and data, yet starving for the one element that has always driven sales and brand loyalty: real human connection.

Tracy explores how businesses replace meaningful conversations with automated funnels, and why this shift has weakened customer insight, reduced conversion rates and created overwhelmed teams.

She explains why organisations must simplify their systems, redesign the way they speak to customers and return to the fundamentals of relationship-led communication.

Barry and Tracy discuss everything from micro-experiments in marketing to why junior marketers are being set up to fail, and how legacy skills like curiosity, listening and live customer conversations outperform any CRM workflow.

They also examine why entrepreneurs should think like they’re standing at a farmer’s market: what would make someone stop, pay attention and talk to you?

This is a practical and provocative episode for leaders who want better performance, simpler systems, and marketing that actually generates a return.

To explore how authentic communication and customer understanding strengthen performance and culture, visit The Sixsess Consultancy:

Home: https://sixsess.org/

Insights Blog: https://sixsess.org/insights/blog/

Connect with Tracy Borreson and learn more about her advisory and coaching work:

Tracy Borreson: https://www.tlbcoaching.com/

Prostate Cancer UK: https://prostatecanceruk.org/

Tracy and Barry's Previous Just Great Peopl Podcast: https://youtu.be/b3xVdq9MOpI?si=ltMHR5Sr-y0ngWKI


Keywords
authentic marketing strategy
human-centred marketing
customer insight for leaders
simplifying marketing systems
marketing and sales alignment
customer research methods
leadership communication skills
micro-experiments in marketing
return on marketing investment
relationship-based selling
modern marketing challenges
digital overwhelm in business

I hope you really enjoyed our podcast and found it to be inspiring and insightful.

Please remember to LIKE our podcast and please DO SUBSCRIBE !!

I really look forward to reading and replying to your thoughts and comments.

Many thanks

Kindest regards

Barry

Europe’s Small Airlines: Why the Economics No Longer Add Up – A Just Great People Conversation with Stratos 12

Description
In this Just Great People deep-dive, Barry Eustance and aviation specialist Remco Althuis explore the real state of Europe’s small airline sector.

This is the first in a new series of conversations between The Sixsess Consultancy and Stratos 12, offering straight-talking analysis on the operational realities facing the aviation industry today.

Remco and Barry take a frank look at the structural disadvantages small carriers operate under: thin networks, fragile balance sheets, high exposure to shocks and limited access to capital.

They walk through the performance of Air Baltic, Air Serbia, Brussels Airlines and Tarom before examining niche but essential players like Loganair, Binter Canarias, Emerald Airlines, Air Corsica and Widerøe.

The discussion also covers the recent collapses of Play, BRA, CityJet and Eastern Airways – and the recurring reasons why small carriers fail.

Across every example, one theme comes through clearly: standalone regional airlines are running out of room.

Cost pressures, labour shortages, fuel volatility and fleet renewal demands are making consolidation the only realistic path for survival.

Widereøe’s acquisition by Norwegian is one example of what the future now looks like.

This episode is a clear, grounded and accessible explanation of the pressures shaping European aviation – and why the economics of small airlines no longer add up.

What we cover in this episode

- Why small airlines operate with structural disadvantages

- Performance trends across key European regional carriers

- Niches that work – and the ones under growing pressure

- The truth behind recent airline collapses and restructurings

- Why ACMI is unstable unless the customer is stable

- Consolidation, group protection and long-term survivability

- Why the market needs small airlines, yet struggles to sustain them

Useful Links

Just Great People Podcast – https://www.youtube.com/playlist?list=PL1mLL4YkJ9LEUPsjaZwBLAjoR-h8YEXpu

The Sixsess Consultancy – https://sixsess.org

PEOPLE Change Leadership and Management Framework – https://sixsess.org/training/people-change-management-leadership-framework-course/

Stratos 12 Aviation Consultancy – https://stratos12.com/

Keyword List
European small airline sector
regional airlines Europe
airline consolidation Europe
small airline financial pressure
aviation operational risk
European airline performance analysis
airline restructuring Europe
ACMI carrier risks
Air Baltic performance
Air Serbia aviation strategy
Brussels Airlines financial results
Tarom restructuring challenges
Loganair operations Scotland
Binter Canarias inter-island network
Emerald Airlines ATR operations
Air Corsica connectivity
Widerøe Norwegian acquisition
airline failures Europe
Play collapse
BRA restructuring
CityJet ACMI operations
Eastern Airways administration
aviation consulting services
airline operational insight
aviation industry analysis
regional airline strategy
airline cost structure support

I hope you really enjoyed our podcast and found it to be inspiring and insightful.

Please remember to LIKE our podcast and please DO SUBSCRIBE !!

I really look forward to reading and replying to your thoughts and comments.

Many thanks

Kindest regards

Barry

Pain, Fear and What It Takes to Swim the 7 Oceans


Discover the mindset and resilience behind one of the toughest endurance feats on the planet: the Ocean 7.

In this episode of the Just Great People podcast, Adam Walker shares the truth about pain, fear and the psychological demands of swimming the world’s most dangerous channels.


From hypothermia and Portuguese Man O' War stings to 30-hour training weeks and life-changing mindset work, Adam explains how he transformed from a UK sales manager to the first Briton to complete the Ocean Seven challenge.

His insights into resilience, visualisation and overcoming fear are powerful lessons for leaders, founders and anyone facing personal or professional pressure.


In this episode:

The mindset formula Adam used to compete the Ocean 7

The science of resilience when facing extreme adversity

How Adam reframed pain, fear and self doubt

What really happens during long-distance ocean swims

Why ordinary people can achieve extraordinary outcomes

Listen and connect:

Website: The Sixsess Consultancy: https://sixsess.org/

Podcast: Just Great People Podcast
https://youtube.com/playlist?list=PL1mLL4YkJ9LEUPsjaZwBLAjoR-h8YEXpu&si=e5PecB4kuCaiAg3D

Guest: Adam Walker, Ocean Walker Academy https://oceanwalkeracademy.com/

Man Versus Ocean: Adam Walker's Book: https://www.amazon.co.uk/Man-Ocean-Journey-Worlds-Toughest-ebook/dp/B0DHYNHCZ7/ref=sr_1_1


The Be World Class Performance Conference Show Reel: https://youtu.be/LAgq1euEtzk?si=L0J0lDXMKcVK2Noh


The Be World Class Performance Conference 2025: https://be-world-class.com/world-class-performance-conference-2025/


Keywords
mindset and resilience
Ocean Seven Challenge
swim the seven oceans
Adam Walker swimmer
open water swimming
endurance mindset
overcoming fear
resilience stories
extreme endurance swimming
ocean swimming challenges
what it takes to swim the seven oceans
mindset for open water swimming
how Adam Walker completed the Ocean 7
resilience lessons from extreme athletes
overcoming pain and fear in sport
mindset and resilience
Ocean Seven Challenge
overcoming the impossible
impossible challenge
challenge myself

overcoming fear of public speaking

glossophobia

I hope you really enjoyed our podcast and found it to be inspiring and insightful.

Please remember to LIKE our podcast and please DO SUBSCRIBE !!

I really look forward to reading and replying to your thoughts and comments.

Many thanks

Kindest regards

Barry