Jody DeVere works with automotive retail dealers to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers.

What we discuss in this episode:

• Why it's important for car dealers to consider the cultural demographics of their service area and ensure that their workforce adapts.

• Many dealers still speak in ways that attract a more male audience, largely due to the fact that the ratio of men to women in the auto industry is unbalanced.

• Woman still feel uncomfortable working with dealerships; a problem that could easily be mitigated if we made our dealership environments more female-friendly.

• The most forward thinking dealership leaders understand the important role that cultural diversity plays on profitability.

• Listen to the full episode for even more insights!

Thank you, Jody DeVere!

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