What happens when you set out to “just see who comes through the door” and end up building one of Asia’s most influential event companies?

In this episode of EventNewsDXB, I talk with Jasper Donat, co-founder and CEO of Branded, about his 30-year journey from Star TV in Hong Kong to creating the All That Matters conference and festival in Singapore. Jasper reflects on the wild early days of Asian events, the evolution of his company’s flagship platforms across music, sport, gaming, and marketing, and why live, face-to-face connections still matter more than ever in an AI-driven world.

We dive into the lessons of COVID, how Branded found creative ways to keep audiences engaged when everything went virtual (yes, even Cookie Monster got a keynote slot), and why Singapore and the Middle East are fast becoming global hubs for live experiences.

EventNewsDXb is proudly supported by Warehouse Four and -45dB

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

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