Welcome to the Mixed Emotions Podcast with Mihir Oka

Guest: - Matt Wallaert - Founder of Behsci.io Episode: From Insight to Action- How Behavioral Science Shapes Business Decisions! In this episode of the Mixed Emotions Podcast with Mihir Oka, Matt & I discuss decisions, how behavioral science applies to businesses, and how understanding human behavior can lead to better outcomes. We cover topics like applied versus academic behavioral science, the role of context, and the ethics of nudging behavior. Matt also shares how startups can grow by focusing on behavioral outcomes. We explore how good management balances accountability and autonomy. This conversation is for anyone curious about human behavior, business & startup strategies, and behavioral science in general. Timestamps 00:39 Meet Matt Wallaert: Behavioral Scientist Extraordinaire 02:03 What is Behavioral Science? 04:41 Behavioral Science in Business 07:35 Behavioral Science cannot make products from experience? 10:23 User Behavior vs User Potential vs Market Research 16:42 Behavioral Science in Startups 22:17 Is Everyone a Behavioral Scientist? 29:08 What do we get from Academia in Behavioral Science? 33:57 Generalist vs Specialist 36:55 T Shaped People 41:06 S.I.D.E 42:23 Spotify Podcast Experiment 45:10 Academic vs. Applied Behavioral Science 47:07 JUGAAAD 49:51 Ethical Considerations in Behavioral Science 50:34 Facebook's Pivot on User Engagement 53:41 How do You design Interventions? 58:23 Flu Shot Experiment Insights 01:00:39 Managing Teams and Performance 01:10:54 Intrinsic Motivation vs. Extrinsic Motivation 01:18:49 The Purpose of Life and Entropy For those seeking to go deeper into the application of behavioral science, this episode serves as a guide to understanding its practical utility with a good philosophical depth. Listen to the full episode for a deeper exploration of how understanding the magic behind human behavior at its core can:

1. Address real-world challenges.
2. Unlock solutions to complex problems.
3. Improve decisions.
4. Create lasting impact in business & Relationships.
5. Drive meaningful changes in life.

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