In this episode, host Brad Banyas interviews Collin Stewart, CEO of Predictable Revenue, to discuss the evolution of outbound sales, the role of AI in sales outreach, and the importance of understanding product-market fit. Colin shares insights from his new book, 'The Terrifying Art of Finding Customers', emphasizing the need for more authentic relationships in sales and the iterative process of product development. The conversation highlights the shift towards relationship-first prospecting and the long-term thinking necessary for business success.

About Collin Stewart:

Collin Stewart is a seasoned entrepreneur and sales expert with over a decade of experience in B2B sales development. In 2012, he co-founded voltageCRM, an experience he often cites as a pivotal learning moment. Despite building a high-quality tool, the venture struggled because it lacked true product-market fit. This "failed" startup served as the catalyst for his deep dive into customer development and outbound sales methodology, leading him to co-found Carb.io in 2013, which successfully scaled from zero to $1 million in revenue in just a matter of months.

Today, Collin serves as the CEO of Predictable Revenue, where he helps B2B organizations build repeatable, scalable sales development teams and robust go-to-market strategies. He is also the host of the Predictable Revenue Podcast, having interviewed hundreds of industry experts on the nuances of modern sales. Expanding on his years of hands-on experience, Collin authored The Terrifying Art of Finding Customers, a practical guide designed for "sleep-deprived founders" navigating the chaos of early-stage growth. In the book, he demystifies the process of securing the first critical customers by emphasizing the importance of active listening, validating product-market fit, and bridging the gap between customer development and a repeatable revenue engine.

Collin on LinkedIn: https://www.linkedin.com/in/collinstewart/
Collin’s Newsletter: https://foundersedition.co/
Collin’s Podcast: https://predictablerevenue.com/podcasts/
Grab a copy of his book: https://www.amazon.com/Terrifying-Art-Finding-Customers-Sleep-Deprived/dp/1774586134